Today there’s a huge market for information about haircare. Audiences and members of the public want to know everything they can about hair so that they can look as good as possible. Blogs are a great place to share information and tips, as the monetization opportunities on hair care blogs are considerable. As there is so much differing advice and so many haircare products promising great results, many look for advice online to sort through this information. Unfortunately running a blog without any guidance can be difficult, so many hair care blogs fail to thrive. But don’t worry, with some guidance you can run a successful blog. Here are some of the mistakes you might be making, and how you can avert them.
1. Too focused on social media numbers
Getting lots of people to like and share your content on social media sounds like a great strategy. After all, that’s what you want. The more reach you have, the better.
Unfortunately, though, numbers aren’t everything. You can engage with a lot of people on social media and not make the progress you want to make.
The trick here is to make social media engagement your number one priority. Try to interact more with the community so you can get the conversation going. Don’t focus so much on simply getting more viewers. These people aren’t necessarily going to drive the value of your blog.
2. Need more original information
As a hair care blogger, you also need to learn how to write and research to write interesting content. Finding out information and sharing it with your audience in a way they understand is critical.
Remember, readers want to discover things on your site they simply can’t find elsewhere. If you’re just regurgitating someone else’s ideas, it won’t offer them as much value. It’ll still sort of work, but you won’t have the ground-breaking success you’re looking for.
Figuring out how to research can take some time, particularly if you’re not used to it. Take time to find out as much information as you can and build a credible platform that your readers trust. Always back up your work with plenty of sources and build relationships with professional stylists who can provide their expert advice and opinion through you. This type of approach is much more likely to gain the respect of people and encourage them to read your blog more.
3. Not prioritizing your email list
Next, make sure that you focus on your email list. That’s because this allows you to bypass Google’s algorithms and communicate with your audience directly.
Start building your email list right from the start. Get readers to give you their email addresses in exchange for explainer videos, subscriber content, and special personal services from you. Then use emails to drive more engagement with your audience, reminding them that you’re still putting out content to help them better take care of their hair. You could recommend shampoo for damaged hair, various conditioners, or even homemade DIY hair care treatments.
Most people won’t just start scrolling through your blog because they’re interested. That’s not how the internet works. What they want is information that helps them. They want to know how to have the most beautiful hair, and your information can provide that.
4. Copycat blogs
Ensuring that no one copies you should be another priority. You don’t want to build a spectacular site, just for someone else to come along, copy your ideas, and take all the credit. That’s not fair.
You can do this legally if you want to. But the best approach is to simply secure the name and brand you want across all social media sites first. Make sure that no one can impersonate you. Check that you have matching accounts across Pinterest, Facebook, Twitter, and Instagram. If someone is already using your name on one of these platforms, check with administrators to see if it is active. You might be able to modify the name slightly to avoid name trolls.
5. Not understanding your purpose
Ultra-successful blogs know their purpose from the start. They completely understand what they’re doing and what they want to achieve.
Your hair care blog should have a clear objective. And, ideally, you should write this down, both in your personal notes and right at the top of the website. Everyone should know what it’s for and why you started it.
Once you understand the purpose of your blog, it will let you pinpoint your ideal reader. This persona represents the type of individuals who will benefit most from your blog and want to keep coming back for more.
For hair care blogs, you can have various purposes. You might want to focus on controlling frizzy hair exclusively, for instance, or you might focus more on providing readers with new styles. It’s really up to you. Just make sure it’s clear and there’s a market for the niche.
6. Not playing toward your strengths
Don’t try to write a blog that doesn’t play to your strengths. You’ll be fighting an uphill battle the whole way.
Instead, do what you’re good at. If that’s something as simple as offering coupons or getting guest posts written for your site, then do that. Try to avoid the temptation to copy someone else, just because they seem successful. Stay focused on what material and content work best for you and your audience.
7. Chose the wrong name
If you’re writing a hair care blog, you want to choose a name that relates to the subject matter. This way, people can easily tell if it’s the sort of blog they’d be interested in reading.
There are all sorts of blogs out there that do well, and usually, it’s because they’ve chosen a great name for themselves. They understand their audience, and they’re running with it.
Make sure that your blog name is quite short and catchy. Create something memorable for your readers. Be inventive and creative, since the most obvious hair care names are already taken.
Try to choose a name that explains what’s in your blog. And don’t use numbers or hyphens: people find these difficult to remember.
Set your hair care blog up for success
Hair care is a popular topic on the internet, with tons of people seeking the best advice. This creates the opportunity to run a successful hair care blog, describing the best tips and tricks. However, since there are many similar blogs out there, it’s important to set your blog up to thrive. Try incorporating the tips above to get your blog noticed now.
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Alaine Meier is a blogger at LadyBossBlogger. She graduated from the College of the Holy Cross with a BA in Economics and a minor in Environmental Studies.