As a blogger, you want to do everything you can to improve your content. You want to create posts that keep your reader interested and engaged to develop a devoted following. However, your blog can feel highly personal so many may feel reluctant to have guest posts. While you may be hesitant to have others posting on your blog, there are many benefits to posting various content. Here is why accepting guest posts on your blog is valuable.
1. Create more content
Everyone wants to post as much content as they can for their readers on their blog. This keeps them interested in your site and regular visitor to your blog. Unfortunately, there is only so much time in a day to imagine up and write blog posts. Accepting guest posts allows you to produce more content for your blog than you otherwise would be able to.
If you’re busy with other endeavors or need a break, a guest writer gives you the space to do so.
Bloggers that put out a consistent stream of content are more likely to have dedicated and regular readers. This means that having someone to help you post as often as possible can be super valuable to your blog!
2. Free up time
By accepting guest posts on your blog, it allows you to free up your time. This can create the opportunity to better your blog and brand in various other ways with the time you would otherwise spend on creating your posts.
While you shouldn’t constantly divert your writing to other people for your blog, using guest writers some of the time can help you get some valuable time back.
This time can go into several different improvements including:
- Revamping your blog/website
- Advertising posts
- Networking with others in the field
- Posting on social media
- Promote other articles on Twitter
3. Offer new insight
Posting content from a new writer offers a new perspective on your blog. While your own knowledge is valuable, the insights of others can be helpful for you and your readers.
No one is an expert on all topics, so by getting guest writers to write on their areas of their expertise, you can share this information with others.
Offering different opinions can help give your blog authority and transparency, as it shows a diversity of perspectives. It can also help give people issues to think about and increase engagement with comments. You can do this while still keeping the post and writers perspective in line with you and your blogs belief and values.
4. Access new audiences
Using another writer’s post on your blog can help you expand your audience, which is a major goal for all bloggers.
Other bloggers always have an audience! Even if it’s a small group of readers, they have an audience that can come with them. They might share the content on their social media accounts, promoting people to visit your site.
Posting their content on your blog can allow for your posts to gain readers as the people who enjoy their writing follow along. They might come to your site to read their article and then explore the rest of your content. This could lead to an expansion of your following and growth for your blog
Also, the unique perspective and knowledge that this writer brings to the table can be appealing to a new audience altogether. The unique perspective of this writer may be appealing to new readers who happen to come across the post and agree with their ideas and enjoy their style. People will then note that they enjoy reading your blog and tune into your posts more often.
5. Boost your SEO
Boosting your SEO is one of the most valuable things you can do as a blogger. It allows your posts to be more visible as it pops up on people’s search engines.
Ultimately, creating a great variety and amount of posts on your blog can allow for your SEO to perform better. The more posts you have on your blog, the more likely it is that your blog covers a topic that someone is searching for on Google.
Through having a guest post on your blog you are also increasing your internal linking structure. This is because your site will have more links to other articles and the content of the guest writer. This helps further boost your SEO and increase your online visibility.
Guest writers allow you to get a fresh perspective on your blog, while also allowing you to regain precious time in your schedule. They also can be a great way to expand your following through new readers and your SEO. While it may be nerve-racking to allow another person to be a part of your blood, accepting a guest writer’s position on your blog can be a great opportunity to grow your site.
Additional articles you might be interested in:
- How To Use Pinterest To Get Subscribers
- How To Ditch Your 9-5 Grind And Become A Full-Time Blogger
- 11 Tips On How To Get Blog Traffic Using SEO
- How To Get More Blog Traffic From Pinterest
- How To Keep Your Website Updated
- Why It’s Important To Look At Blogs You’re Not A Fan Of
- How To Master SEO As A Beginner
- 10 Tools To Build Your New Blog
- How To Discover And Engage Your Target Audience
- How To Make Your Blog Mobile Friendly
- 200 Compelling Female Bloggers Of 2020
- How To Network On Social Media
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.