You probably flip between two activities as you’re running your business.
- Acquire new clients.
- Keep clients happy.
Here are 5 tips to help you get more customers so that your business can continue to grow.
1. Know Your Customer
The number one way to build a successful business IS TO KNOW WHO YOU’RE TARGETING!
This is such a crucial step, but one that people often skip when they are too focused on their products and services and neglect the actual consumer.
Also, knowing your customer and creating a suitable profile is not easy at all!
If your budget doesn’t allow for an entire marketing team to build a customer profile, check out www.bpmonline.com/crm/best-
2. Reward Existing Customers
It’s just as important to get new clients as it is to RETAIN current ones.
It’s statistically proven that once you get a paying client, they are 80% as likely to buy from you again.
So make sure you’re at the forefront of their minds by offering incentives to your most loyal customers.
Networking is such an overlooked part of expanding your business.
Freshen up on your communication skills slightly and check out one of the networking events in your area – it will definitely pay off, in the long run.
Remember to bring a stack of business cards as well, by the way, and have a look at www.forbes.com to learn more.
4. Set Goals
One of the best ways to stay in control and understand how well you’re doing is to set goals guided by data.
Know the DESIRED OUTCOME and use data to see how close you come to it after each campaign.
5. Get A Business Makeover
Finally, you don’t want new customers to meet a tired and outdated website when they interact with your business for the first time.
Make sure that it has a proper makeover before you start to expand into new territories. It may be what you need in order to make new customers fall in love with your business.