How To Empower Your Audience By Promoting Beauty Products

Many influencers think it’s impossible to promote beauty products without lowering others’ self-esteem and making them feel like they NEED a certain product to be beautiful.

This is 100% false! There’s no reason beauty products cannot be empowering if promoted the correct way.

Here are 3 ways to promote beauty products while empowering your audience.

1. Only Work With Brands With The Same Empowering Beliefs

Some brands are much more empowering to women than others. If you promote a product that’s focused on making women feel bad about themselves to make a profit – you’re part of the problem.

Brands such as Billie and Rare Beauty are great examples of brands with empowering themes and inclusive characteristics.

Practice what you preach.

2. Show Realness

Sometimes, it’s easy to get caught up in the highlight reel that is social media and forget what real-life looks like.

To inspire your audience, make sure you’re showing your normal beauty routine as well as how you perceive yourself online.

It also, as always, is important to show behind the scenes content such as

No Makeup Photos
Photos With No Filters
What Your Daily Life Actually Looks Like

3. Be Inclusive

Not everyone is the same, and that’s a good thing!

When working with a beauty brand, make sure they are inclusive enough to include everyone. After you’ve confirmed this, make sure to inform your audience of the inclusivity.

Examples of inclusivity when it comes to products include having different options of products for different hair types and skin tones.

Letting your audience know they fit in and this works for them no matter who they are is very encouraging and motivating way to promote your beauty products.

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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.