Conchetta Jones is an author, model, speaker, and certified overflow coach. As founder and owner of She’s All That! Woman, a personal development and lifestyle company, Conchetta helps women identify the obstacles in their lives that prevent them from living the life of their dreams.
What motivated and inspired you to start your own business?
I wanted to help women who were like me. For years I lived my life trying to be what others expected. I was afraid to do things and I often just wanted to fit in. Once I made the decision to live my life on my terms, I knew there were other women who felt the same way and just needed someone to support and encourage them. I hired a life coach and that experience motivated me to become a life coach myself and to work with women who were having the same struggles in their lives.
Tell us about your business.
I’m a Personal Development Life Coach. I help women identify the obstacles in their lives that are keeping them stuck and preventing them from doing the things they really want to do. Together we create a blueprint that gives them resources to start living their dream life journey. I am also a model. I teach women modeling techniques and help them fulfill their dream of walking the runway by participating in my modeling troupe – the Fiercely Real Models.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I am currently giving away my Dream Life Resource Guide which you can get at satwoman.com.
I received my Masters Degree from Governors State University in Communications and Training. This was huge for me because I recently received it in 2012. I was a teen mom and didn’t complete high school. I took the GED test, and started college in 1978, sometimes only taking 1 or 2 classes. I stuck with it and that was one of the happiest days of my life when I received my Bachelors Degree in 2010 and then my Masters two years later.
I am a Certified Overflow Life Coach, Vice President of the National Association of Professional Women (NAPW), Orland Park Chapter. I am currently studying to be a Christian Life Coach with the American Association of Christian Counselors (AACC). I am also an author, my first book “I’m Doing It” was published in 2010. Last year I was part of a book collaboration with a group of women who were also teen moms, “The Millionaire M.O.M.”.
Where is your business based?
I am based in Chicago, but I also coach clients from out of state.
What were the first few steps you took to get your business up and running?
Got my coaching certification, spoke with people who were doing what I wanted to do to get their suggestions and tips, then set up my website and Facebook page.
What has been the most effective way of raising awareness of your business and getting new customers?
- Networking events
Facebook has been good and also being a BOSS Network Influencer has put my brand in front of a lot of people.
What have been your biggest challenges so far?
- Being a Baby Boomer in a millennial world.
- Trying to keep up with the technology and learning how to maneuver social media.
- Staying relevant.
How did you overcome these challenges?
YouTube has become my best friend. I also have my younger millennial and more tech savvy friends on speed dial. I also attend workshops on topics I need more understanding on and I read a lot.
How do you keep motivated through difficult times?
I meditate, journal, and use affirmations with my favorite scriptures.
How do you distinguish yourself from your competitors?
Well, I don’t really think of it as competition, because I really feel that what’s for me is for me, but when I am working with my clients, most of the things I am coaching on are things I have actually experienced in my life. I have been where they are and when I tell them they can do it, I am speaking from experience.
What is the best advice you have received recently?
To stay consistent. Even when it seems like nothing is happening, to not give up and to be prepared because when it comes, and it will, I should be prepared to handle it.
What advice would you give to other entrepreneurs?
The same advice I received. Consistency is key. Do not compare where other people are to where you are – everyone’s journey is different.
What are your favorite business tools/resources and why?
- MailChimp for sending out my newsletter
- Calendly for scheduling
- Hootsuite for posting to my social media
- Facebook for staying in contact
All of these tools are easy for this tech-challenged woman to use! 😉
What is a good article or book you have read recently?
“State your Fees with Ease” by Leesa Renee Hall.
What are you currently learning about for your business or looking for help with?
Currently I am learning how to do webinars and podcasts. Also getting better at using Zoom for my meetings. Social media is constantly changing – every time I learn something, it changes on me!
What are your goals for the next few months and how are you striving to achieve them?
To launch my new self-esteem program and add an online component. Right now I am working with a group of women in a focus group to see what things I need to offer in the program. I have made the mistake of creating programs that I thought women would want and found out that was not so.
What social media outlets do you use? List them below.
Facebook Group www.facebook.com/groups/dreamlife
Instagram @conchettajones, @shes_all_that_woman
Hashtags #dreamlife #doingit #itsmytime