How To Choose The Right Sponsorships As An Influencer

Bridget Baltazar
posted on December 17, 2020June 16, 2021
1 Comment

Wouldn’t it be amazing if you could get paid to be an influencer? With influencer marketing on the rise, it isn’t too far-fetched!

Sponsorships are a common way to make money as an influencer. Brands use influencers to promote their business and products. In return, they sponsor, or pay, them.

No matter if you’re at a million followers or 1,000, you can still get sponsorships with brands! However, figuring out how to pick the right ones can seem a little overwhelming at first.

Here are some tips to help you feel confident in choosing the right sponsorships as an influencer.

1. Join influencer platforms

Make sure to sign up for as many influencer platforms as you can. It’s important to sign up for these to increase your chances of being noticed and contacted.

These are also referred to as affiliate marketing platforms. Brands use these platforms to hold campaigns and come up with influencer marketing ideas.

The platforms then either send out an open notification to all their influencers or pick particular influencers to work on the campaigns.

These are a few of the many affiliate marketing tools available to you:

2. Find relevant brands

You want to choose a sponsorship with a brand that fits your niche. This means if you’re a travel influencer, you probably don’t want to be sponsored by a brand selling makeup products.

A big part of why brands sponsor influencers is because they already have followings and know what their audience enjoys and responds to.

That being said, advertising unrelated products could cause your followers to lose interest.

3. Do your research

The last thing you want is to find out that the brand sponsoring you has a bad rap. If that’s the case, what will users think? They might question your credibility!

Be sure to do some in-depth digging on the brand you’re interested in before accepting any offers. You can also check out their tagged photos to see who they’ve partnered with in the past.

4. Can you stay authentic?

This is one of the most important factors you should consider before choosing a sponsorship. As mentioned earlier, it’s important to find a brand that aligns with your values and interests.

Remember, social media can be ruthless! People are quick to judge influencers as money-driven or “fake” when they partner with brands.

Consider whether you can advertise and market the brand without your followers feeling this way.

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Bridget Baltazar is a blogging intern at LadyBossBlogger. She currently attends the University of Iowa and is studying communication studies, human relations, and environmental sustainability.