Ranking well in search engines is one of the most effective ways of getting more visitors to your website and leads for your business.
Since businesses usually do not have the resources to hire an entire staff of trained search engine optimization (SEO) professionals to help them improve the ranking of their website, some might consider hiring a reliable agency to provide the SEO services they require.
But how do you find the best SEO agency in terms of price and value and what are the factors you ought to consider?
1. Keywords
How many keywords do you want to rank for?
The keyword you choose for your business should be centered around the main product or service you sell.
Good SEO agencies can help your website get on the first page of Google with your specified keyword.
The more keywords you want to rank for, the higher the price.
2. Ranking guarantee
Some agencies state that your ranking will improve, others offer a guarantee that your website will rank on the first page in major search engines, specifically Google.
Obviously, it takes more time and effort to rank on the first page, so having a guarantee usually costs more.
3. Current ranking
SEO agencies will, in some cases, vary its price depending on the current ranking of your website.
If your website is already ranking for your desired keywords, the SEO agency will likely give you a big discount because they will only need to modify the algorithm periodically.
On the other hand, if no SEO work has been done on your website, oftentimes agencies will charge more for the first 4-8 months and then charge a much lower amount monthly for maintenance of the search ranking.
4. Competition
In a few cases, the pricing will vary depending on the competition for the same keywords and your marketing budget.
For some services, like legal services and roof repair, the profit margin is very high, so businesses are usually willing to pay more for a valid lead.
In other cases, for web hosting, the service is only purchased online, thus there is more competition for ranking well compared to local offline businesses.
Rest assured that the SEO agency you choose will work hard to improve your ranking by adding back-links and improving your content after analyzing your competition so you can out-rank them.
Hope this helps you find the best SEO agency to help you with your ranking!
Good luck!
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