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8 Steps To Help You Respond Wisely To Negative Comments

In the words of Taylor Swift, “haters gonna hate.” Whether you’re a blogger, entrepreneur, marketer, or pretty much anyone else, you’ve probably faced negative comments online or in-person. Workplace gossip has always been the Achilles heel of many businesses. The age of anonymous commenting on blog posts can get really ugly! Not everyone is going …

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How To Use Visual Storytelling To Attract New Customers: A Budget-Friendly Guide

Storytelling in marketing connects with audiences through an engaging, sometimes interactive, format. This marketing effort lessens the aggressive nature of campaigns by using personal, branded, and user-generated stories. The idea is to promote a product/service’s features, benefits, and use through an open, emotional journey. Does your business have an interesting story, operation, or community? Think …

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5 Branding Materials To Build Your Website

Branding is everything in the world of female entrepreneurship. In order to build a successful brand, getting your name out into the world is key! Recognition is super important, but the type of recognition is what matters most. When people hear your name or introduce your brand to someone new, you want them to associate …

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How To Design A Flyer In Under 5 Minutes

Creating great visual content can be a vital way to help you engage your audience, because visual content can get your messages out much faster than text, thereby drawing more attention. However, producing a catchy featured image is not easy, especially for people who have zero graphic design knowledge and skill. In this post, I …

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5 Email Marketing Strategies To Improve Brand Loyalty

While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …

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How To Grow Your Personal Brand

With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …

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How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

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