In the words of Taylor Swift, “haters gonna hate.” Whether you’re a blogger, entrepreneur, marketer, or pretty much anyone else, you’ve probably faced negative comments online or in-person. Workplace gossip has always been the Achilles heel of many businesses. The age of anonymous commenting on blog posts can get really ugly! Not everyone is going …
Category: Brand Resources
How To Use Visual Storytelling To Attract New Customers: A Budget-Friendly Guide
Storytelling in marketing connects with audiences through an engaging, sometimes interactive, format. This marketing effort lessens the aggressive nature of campaigns by using personal, branded, and user-generated stories. The idea is to promote a product/service’s features, benefits, and use through an open, emotional journey. Does your business have an interesting story, operation, or community? Think …
5 Branding Materials To Build Your Website
Branding is everything in the world of female entrepreneurship. In order to build a successful brand, getting your name out into the world is key! Recognition is super important, but the type of recognition is what matters most. When people hear your name or introduce your brand to someone new, you want them to associate …
Blog Resources Brand Resources Business Resources Digital Resources Marketing Resources Small Business Resources
How To Design A Flyer In Under 5 Minutes
Creating great visual content can be a vital way to help you engage your audience, because visual content can get your messages out much faster than text, thereby drawing more attention. However, producing a catchy featured image is not easy, especially for people who have zero graphic design knowledge and skill. In this post, I …
How To Brand Your New Business
A brand is what defines you as a company. It is what people think of when they hear certain words. Your brand shows the core values of who you are and what your business is trying to achieve. It is what helps you stand out from other competitors in your field. You will find that …
Brand Resources Business Resources Marketing Resources Small Business Resources Solopreneur Resources
How To Create A Logo For Free In Canva
Starting a business can be hard, but one of the most important things that you really need when starting a business is your logo! Your business needs to have a face or a unique image to represent your company. Chances are, you wouldn’t buy from a business or a person that doesn’t have an identity, …
5 Email Marketing Strategies To Improve Brand Loyalty
While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …
How To Grow Your Personal Brand
With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …
How To Build A Strong Personal Brand
Recently, I was told from a potential client that I have a strong personal brand. I was shocked that more than my company, he saw my personal brand… He said wherever he is, I tend to show up. Yes, I did my happy dance! So, I thought I would share some insight into how I developed my …
How To Build A Brand That Lasts
As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …