CaDori is the author of Women Put Yourselves First and Be Happier, an inspirational book for women and girls. She reminds everyone in her self-published book that when on an airplane, passengers are instructed to put their own oxygen mask on first before assisting others.
She is also the founder of CaDori Helping Hands, a non-profit charity to help people in need. She was once homeless and jobless, living in a shelter temporarily when her children were young. She knows first-hand the struggle of depending on good-hearted people and faith in God.
She founded the Helping Hands organization to help those in need, an effort to give back what was given her. This year alone, CaDori Helping Hands has provided turkeys and hams at Thanksgiving, donated baby supplies to young mothers, and delivered cleaning and personal care items to families who’ve lost everything during Hurricane Harvey.
In addition, this past summer CaDori donated backpacks full of school supplies to children in a local shelter and fed over 100 people displaced by Hurricane Harvey at a hotel in Livingston, TX.
What motivated and inspired you to start your own business?
It’s what I’ve always been working on, but out of fear I’ve delayed starting my business for years. After my oldest son Bobby passed away in 2010, I started working on myself from the inside out, and I decided to love my life to the fullest within the past couple of years.
Tell us about your business.
CaDori Brand is my business. Its primary function is helping people to become the best that they can be by living their dreams and realizing that there’s only one of each of us, and we have a unique gift that belongs to us individually.
Nurse of the year recognition for the year 2012.
Where is your business based?
My business is mostly based in Houston.
What were the first few steps you took to get your business up and running?
First, I decided what I wanted my business to be about and its target audience, then I came up with a name and registered my business.
What has been the most effective way of raising awareness of your business and getting new customers?
Social media has played a huge role in getting more exposure. Also, some of the media outlets such as blogs, magazine articles, and women speaking events have all have brought exposure to my business.
What have been your biggest challenges so far?
Gaining investors has been challenging.
How did you overcome these challenges?
I am currently working with someone who specializes in that area of interest.
How do you keep motivated through difficult times?
I continue speaking positivity into my business, and I read business books and attend networking events regularly.
How do you distinguish yourself from your competitors?
I have a different personality that’s all mine, and I stay focused on myself and what makes my individual customers feel special and appreciated.
What is the best advice you have received recently?
To remain calm and stay focused no matter what’s happening around me.
What advice would you give to other entrepreneurs?
To never give up and surround yourself with other people who are positive and who will support your business.
What are your favorite business tools/resources and why?
I would say my book, Women Put Yourselves First and Be Happier, because there are several real-life quotes and advice to help people.
What is a good article or book you have read recently?
Think & Grow Rich by Napoleon Hill.
What are you currently learning about for your business or looking for help with?
I am learning more about Investments, and I need Investors.
What are your goals for the next few months and how are you striving to achieve them?
To gain more exposure for my business. I constantly attend networking events.
What social media outlets do you use? List them below.