How To Know If Your Small Business Should Have A Youtube Channel
Youtube is the most widely used video site; over 1.8 billion users log on every month. With so many people using the platform all over the world, Youtube offers ways for businesses to expand their reach that other social sites can’t.
In a survey by Wyzowl, 97% of marketers said video helped increase user understanding of their product or service, 76% said it helped increase sales, and 47% said it helped reduce support queries.
That being said, Youtube may not be beneficial for every type of business out there. Keeping up with a Youtube channel can be difficult, and you may want to weigh the costs and benefits before starting one.
Here’s how you can tell if your business will benefit from using Youtube.
1. Your target audience is young
It’s no secret that Youtube is extremely popular among today’s youth.
Most people, especially younger generations, prefer to watch a video than read an article. Media is becoming increasingly visually-based; to younger generations, that is the norm.
According to Statista, 96% of Americans aged 18-24 use Youtube, but that number steadily drops to 51% for Americans aged 75+.
So, if your target audience is over the age where they wouldn’t understand how to find your videos, maybe stick to traditional ads or articles.
2. Your products/services can benefit from being shown or explained in videos
Tutorials, product reviews, and product explanation videos make up a large chunk of Youtube.
If you offer intangible services on your website, customers may be more likely to buy your services if they can watch a video explaining what they’ll get.
If you sell simple products/essentials such as towels, plates, soap, etc., you may not benefit from making videos about them unless they are ads.
Or unless your products are unique and you want to show an audience how they are made.
If your products/services get some frequently asked questions, or if you just want to explain more in-depth about what your products can do, Youtube videos are the best route.
3. You’re looking for new ways to market
If your current marketing techniques aren’t producing the results you want, you may want to try making videos for your business Youtube channel.
Try searching for channels by brands similar to yours and see what kinds of videos they make.
Some companies post behind the scenes videos of their business, interviews with employees or customers, tutorials, or explainer videos of their products.
Statistics from Wyzowl say 95% of people have watched an explainer video to learn more about a product or service, and 81% of people have been convinced to buy a product or service by watching a brand’s video.
If nothing else, try making video ads, post them to your channel and consider buying ads to put on other Youtube videos.
There’s something for just about everybody to watch on Youtube, and your videos might just pop up in someone’s recommended feed who is interested in your type of business.
4. You use influencer marketing
Youtube is home to influencers of practically all kinds.
YouTubers have been promoting brands on their channels for years, and it’s not going away anytime soon.
So if you have influencers mentioning your company in videos, you should consider having a channel for them to link to. That way, their viewers can learn more about your brand without even having to leave Youtube.
Even if your influencers are not on Youtube, chances are their audience uses the site. You could ask the influencer to leave links to your channel in their posts or even feature the influencer in your videos.
If you think your brand might benefit from a business Youtube channel, it probably will. The Youtube marketing trend is on the rise, and you should consider jumping on.
Additional Articles You May Be Interested In:
- 10 Ways To Successfully Promote Your eCommerce Brand
- How To Keep Your YouTube Channel Interesting
- How To Find Your Target Audience As An Influencer
- How To Create A Killer Content Marketing Strategy
- 6 Common Myths About Video Marketing
- How To Become A Full-Time Influencer
Fiona Morgan is currently a blogging intern at LadyBossBlogger. She attends Asbury University in Kentucky and is studying journalism with a minor in art. Fiona has an interest in blogging and a passion for using writing to help others. Her hobbies include traveling, biking, painting, and photography.