Failure to shine a spotlight on your company when it comes to achieving significant publicity means that the general public will not know much about your business and what you offer.
Today’s market space is highly competitive. Everyone is investing in ways of outdoing the other. That is why many companies and organizations spend millions of dollars on advertising annually to be prominent figures in their respective markets.
You do not necessarily have to come up with a significant sum of money for advertising your business. It is possible to get notable results using other methods that require little or no money. Many of the upcoming small business owners are opting for such avenues and getting impressive returns on their investment.
Below are tips on how you can obtain publicity for your company with low-cost or free marketing strategies.
6 Tips On How Business Startups Can Increase Their Publicity
1. Create A Website With Valuable Content
As you invest in avenues that will make increase awareness for your business, make sure you focus on both offline and online markets. For the offline market, you can lessen the effort needed once you are known to the customers that visit your business premises. They will bring in the option of ‘word of mouth’ meaning they will fuel and fan the fire that is getting the word out to the public.
As for the online market, you will need to create a website for your company and share information on it about what you have to offer (your products and services). Also, you can try your hand in blogs and vlogs where you post and share valuable content that can help the public learn about you, your brand, and what you offer.
2. Have A Referral System
Setting up a referral system is one of the ideal ways of gaining publicity. It does require spending some bit of money. With the referral system, you will have individuals that will market or refer your products or services to others and earn money or a commission for every referral that lands a sale.
The people promoting your business are known as affiliates, and if they enjoy marketing your products or services, then more people may be interested in becoming affiliates for your company. It will lead to more sales. Ideally, you get to kill two birds with one stone. On the one hand, this increases sales, and on the other, it means that more people are discovering what you have to offer. Moreover, this means that you are providing a solution that consumers seek.
3. Invest In Video Marketing
You can also use video marketing for advertising your brand. They give an audio-visual display of what you have to offer. You can post your videos on social platforms such as YouTube and even on social media. YouTube is the largest video content platform and the third most visited website with more than 50 million visitors on it each day.
Regarding the kind of video clips, the options are plenty. You can make informational videos or even how-to guides that educate your target customers about the products or services you have to offer. And you can also post the videos on other video content sites other than YouTube.
4. Guest Post On Authority Websites
Such a high-profile site is where people go to for information because they consider it an authority in its respective niche. The frequent visits gradually increase the website’s popularity. However, the site owners will also have to invest their time, money, and effort on it to ensure that the website remains relevant to all.
Sharing guest posts on such site, content that is related to your niche as well as that of the website, you might manage to direct some traffic to your site. You will need to contact the owner of the other website and share your plans for sharing a guest post. If the owner permits you, then you can write about a specific topic related to your brand and what you have to offer. In the writer’s profile, ensure that you include details about your website, your brand, and yourself.
Pick an authority or high-profile site that is in the same business niche or industry, that offers similar or related products or services. That is how you can better the odds of having more visitors to your website because of the guest posting on other authority sites. If you want some advice on doing so, check this post from VelSEOity.
5. Be Active On Social Networks
Social networks are where people congregate to converse and share, that is where you will get free publicity for your company. With the online social platforms have well over a billion visitors, you get the opportunity to draw in thousands of potential customers to your website.
Your primary objective will be to spread the word on social networks. For this, you will need to create an account on some of the top social media websites such as Facebook, Twitter, and Instagram. You then need to post fresh, entertaining, informative, and relevant content, so that it helps you get a following. Keep your followers updated so that they stick around.
6. Offer Free Products Online
Freebies are an effective way of driving up the numbers of fans and followers that you can convert into loyal customers. That means they will increase your visibility and fame on social media sites. What you can offer as free stuff can be anything. It can range from a podcast, eBook, or tickets to concert on a webinar. But you can offer these freebies in exchange for likes and even email addresses. Once you get the emails, you then can use them to notify people about new products or services. You can leverage this strategy to develop strong and lasting relationships with your clients or customers.
The above ideas can be applied and help your business get more publicity without breaking its bank accounts. Every one of them is a low-cost and practical strategy that any small business can implement. Keep in mind that you will need to invest in search engine optimization (SEO) for your company’s website even as you apply the above tips.