5 Reasons Why Your Small Business Needs A Podcast
Podcasts are a popular form of content that continue to grow. They are listened to by a wide demographic, allowing for numerous different types of podcasts to be successful. Also, podcasts are an easy, low-cost way for people and businesses to create content. Podcasts will allow you to reach new people and grow your brand. Here are 5 reasons why your small business needs a podcast.
1. Create personal connections
As a business, you are always trying to find the best way to connect with potential customers. By being personal with your audience, it makes them feel closer to your brand, increasing their engagement.
A podcast is a great way to create a sense of personal connection as it gives listeners a human voice to connect with. Rather than other more traditional methods of marketing, this allows users to feel like they’re having a conversation with a friend.
Podcasts tend to be less formal and more relaxed, making listeners feel comfortable with your brand. The more listeners can relate, the more likely they will become a customer.
2. Have a growing audience
Having your business a podcast is a great way to expand your customer base. As the number of listeners increases, so does the potential audience for your podcast.
According to a 2021 survey, 57% of United States adults listen to audio podcasts. This number is up from 55% the previous year.
As more and more people are using podcasts as a form of entertainment, putting your business into the mix is a great way to increase your visibility. With millions of people listening to podcasts, making your brand visible to that audience can be incredibly useful in growing your business.
3. Foster engagement
Not only is it important to have a growing audience, but also an engaged one. Podcast listeners are a great audience to reach as they are known for their engagement.
Out of everyone who starts a podcast about 80% of people listen to most of or all of a podcast. This is pretty significant compared to other types of media.
Podcasts typically are a sizable amount of time, typically ranging from 15 minutes to an hour. With listeners normally listening to entire podcasts, it allows you a great space for listeners to connect with your brand. Having even 15 minutes of a person’s attention can allow listeners to engage more with your brand than any article or video could.
4. Improve traffic and SEO
Increasing online presence is incredibly important for a brand. Podcasts are a great way to do just that.
Podcasts allow you to increase traffic to your brand’s website, while also increasing the average time spent on your page. It also allows you to create backlinks for your site.
Increasing traffic, time spent and backlinks all allow you to improve your site’s SEO. This makes your business more searchable, therefore allowing customers to find your site easier.
5. Reach new audiences
Podcasts allow you not only for deeper connections with existing customers but also for you to reach a new customer base altogether.
People who are otherwise not familiar with your brand will be able to discover your podcast. Platforms that host podcasts often allow users to browse podcasts by topic.
Users who are interested in a similar topic as your podcast may come across it. This discovery will expose them to your brand and widen your audience base. Creating a podcast for your business will allow your audience and customers to grow.
Here are some resources to help you get started on your podcast:
- Podbean – everything you need to create, manage and promote your podcast!
- SimplePodcast – podcast player that is designed to grow your audience and get more downloads!
Additional articles you might be interested in:
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- 5 Reasons Why Your Business Needs To Be On TikTok
- How To Become An Influencer On LinkedIn
- How To Start A Podcast
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- 3 Ways To Keep Your Customers Engaged
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.