How To Build A WordPress Website For Business
You made your move.
You made a business plan, you raised capital, and you launched your startup.
It’s time for the next step: building a website!
Since WordPress is such a flexible platform, anyone without coding skills can use it to develop a nice website. You don’t have to take an online course for web design. If you have time for a course, then go for it.
But if you don’t, a simple tutorial is enough to get you going with WordPress.
There are some complex things that you’ll learn along the way. You’ll need to choose the right plugins and work more on the design.
But for a start, this platform gives you a nice foundation for building a startup website without previous experience.
How To Build A WordPress Website For Business
Things to Consider Before Making a Business Website
The first thing you’re wondering about: when should you build and launch the website?
Today would be a great day for that!
If you just launched your business, its website serves as a business card. It’s where people get informed about the brand and its products. If you still haven’t launched the startup, you can get the site ready before the official date. It will serve as an information hub, which will build some hype. It will be the foundation of your pre-launch campaign.
There’s really no reason to delay the process. The least you can do today is get informed on how to build your WordPress site, and you can take the first steps right away.
But why are we talking about a WordPress site? Can’t you go for another platform?
The advantages of WordPress are so extensive that you’ll rarely get a recommendation for an alternative when you’re about to design your first website.
- WordPress is easy to use. The platform is so intuitive that there’s practically no learning curve.
- It’s incredibly flexible. You can find a theme that works for you, so you won’t spend a minute coding. When you want more functionality, you’ll just find a plugin that works for you.
- It’s free. Sure; you’ll probably opt for a premium theme to elevate the site’s quality and appeal. You’ll also get a better domain name. But in essence, WordPress is free and that’s a major advantage over other platforms.
- WordPress is a great foundation for a SEO project. It has SEO plugins that make your work easy, so you’ll make your site easy to find through Google.
Now that we know why this platform is a great choice for a business site, let’s see how you can start your project.
How To Build A Business Site On WordPress
1. Set a Good Domain Name
The domain name is the address that you type in the browser’s bar to get at a website. Think of your favorite website. You access it without googling, right? You just type it and you’re there. It may be elle.com or LadyBossBlogger.com. The important thing is that you remembered the domain name and it’s easy for you to get there.
That’s what you want for your audience.
If this website’s domain was startamoneymakingblog.net, it would be a mess. It wouldn’t be memorable and easy to type in the address bar.
The domain name should be related to your brand. Since you already have your business, half of the work is done. You worked hard to think of a unique name for it. Build a domain name around the name of your business. Check if it’s available to purchase. If it’s not, play around with the keywords to make it unique. You can use Thesaurus to help you out.
2. Choose a Good Host for Your Small Business Website
We already clarified that WordPress is the platform of choice for most business owners who want to build a website. What about the host?
When you make a WordPress website, you need a reliable hosting provider for it. You’ll be able to choose between shared hosting, dedicated hosting, VPS (virtual private servers), and managed WordPress hosting. Shared hosting is the cheapest option you have. All others cost a lot of money. It’s not the best choice for a professional site that would attract a lot of traffic, but it’s perfectly fine for a start. Once you start reaching thousands of visits on a daily basis, it will be easy to upgrade the plan.
As for the hosting provider, you’ll see many options. Bluehost is the go-to solution for most website owners. It’s reliable and affordable (shared hosting costs from $2.95 per month). But you have other options, including HostGator, DreamHost, Hostinger, and more.
3. Select the Perfect Design
Once you get the domain name and hosting, you’re ready to start working on design. WordPress won’t make that hard. You won’t need to code and play with different elements until you get the appearance you want. You just need a theme that you’ll adjust to your liking. Programmers do the coding for you; you’ll use their work.
The good thing about WordPress is that its themes are flexible. You can adjust the colors and add your own elements, so you’re not getting that default appearance that screams CHEAP.
Most beginners go for free WP themes. That’s okay if you’re a blogger. When you build a website for your business, it’s important to be more professional about it. A premium theme won’t cost a lot of money, but it will dramatically uplift the level of professionalism that the site conveys.
Premium themes are still easy to use. The only thing different is that they are better (and they cost money). You have many options, so take your time to consider different themes. Choose the design that’s compatible to your ideas for the website. Once you make the choice, stick with it. You want your website to be recognizable, so it’s not wise to change the design every now and then.
4. Should You Go for WordPress.org or WordPress.com?
If you conducted some research on WordPress, you probably noticed the two alternatives: .org and .com.
These are two different platforms. When we talk about everything cool that WordPress is, we usually refer to the .org version. It’s a self-hosted platform, which gives you better control of your site. You can customize it a lot through different plugins and themes. The only problem is that you need paid web hosting, and you carry responsibility for making updates and backups.
WordPress.com offers a free plan, which is much more limited compared to the .org one. You have four other plans, going up to $5K per month. The good thing is that the backups and updates are automated, so you won’t worry about that.
The usual choice is WordPress.org.
5. Add Posts and Pages to Your New Site
We got most things figured out. If you went through the previous steps, you’re ready to start publishing content at your new business site.
Keep in mind that the website serves as a business card. It’s where people come to get informed about your brand. The content must be absolutely flawless. Grammar issues are not allowed. Plagiarism is not allowed. Lack of professionalism is out of the question.
Hire the best writers and start publishing great content on a regular basis. This is how you attract more people at your site, and how you convert them into buyers.
For someone with no coding experience, building a website is an overwhelming step. WordPress makes this easy. You need to open up to the opportunities and start learning, step by step. You’ll get it done!