A B2B blog is known as a powerful tool that is useful for any business organization.
Not only does it attract your target customers, but it also helps with company engagement, customer retention, and improves your organic SEO on google.
How Blogging Helps Increase SEO For B2B Firms
1. Blogging is a proven business strategy
According to the latest survey, 75% of B2B market holders think that blogging plays an essential role for them when it comes to their content marketing strategy. However, the company may not have the manpower to create weekly blogs which is why it’s oftentimes outsourced to companies like JumpFactor.
2. Blogging helps improve search engine optimization (SEO)
Instead of chasing sales and customers online, when your blog posts rank in Google, people find you! The higher you rank in Google, the more likely your website will be clicked on and the more leads you’ll get.
According to the recent survey, websites that have a good blog and produce weekly content are 34% more likely to have extra indexed pages compared to those without a blog.
3. B2B blogs attract qualified leads
When you blog about content that is related to your buyer and answers their questions in an authoritative way, you’re bringing in quality leads because they start trusting what you say and come back again for more information.
4. B2B blogs help increase your conversions
Blogging is like a relationship, the more you blog and produce content, the more people will trust what you have to say, and the more likely you’ll turn leads into customers and into repeat customers!
5. Quality content attracts quality customers
Focus only on creating good content because that builds your trust level with your viewers. If you give quality information, you’ll get quality leads and customers.