Social Media Tips

HOW TO APPLY THE 80/20 RULE TO SOCIAL MEDIA

The 80 / 20 Rule is a successful strategy in the world of social media. 20% of your content is used to promote your brand, and 80% should be used for interesting content that engages your audience. People use social media to be social, so they are not interested in being annoyed and bombarded by pitchy online sales. Use your platform to build a relationship between you and your audience.

How to apply 80/20 to your content?

20%

  • Information about your brand that benefits your audience
  • Discounts, special offers, interesting stats
  • Implement call-to-actions that makes your audience want to learn more about your brand and may lead to a sale later

80%

  • Interesting content that interests your audience
  • Retweets, shares, inspirational quotes, links to news etc.
  • Entertaining, expert tips and advice
  • Personal content

You can still showcase your business within the 80%. Some examples:

  • Expert tips- list 5 tips to help… 1-4 are tips to help your audience and the 5th involves implementing your service
  • Advice by your brand that your audience will appreciate
  • Behind the scenes happenings of your company

Businesses that focus only on their needs, will have an audience that will tune it out and stop growing. Remember – your audience wants to hear about things they can relate to. This is what we do when we socialize.

What type of content do you share that doesn’t directly sell to your audience?

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: January 21st, 2017

5 RESPONSIBILITIES SMALL BUSINESS OWNERS CAN DELEGATE

As small business owners, we have ideas, goals and drive. Unfortunately, the majority of us do not have time. That is time to do everything. I came across a quote that gave me an “Ah Ha” moment.

“Don’t act like a start-up…. Delegate.”

Can we say eye-opener? Delegating business responsibilities is not always easy for entrepreneurs who are used to doing it themselves or feel that there may not be affordable help to get the job done. Thankfully there are other small businesses who know exactly what it is you are going through, and are targeting their services to small businesses and start-ups.

Here is a list of 5 responsibilities small business owners and start-up companies can (and should) delegate.

  1. Social media management
  2. Web Design and Development
  3. Accounting
  4. Email Management
  5. Scheduling appointments

Delegation is one of the keys to success. If you try to do it all yourself, you may be spinning your wheels therefore taking longer to reach your goals. Review all of the tasks you are involved in during your business day and pick out which items are taking up more of your time.

There are only so many hours in the day and you can only do so much. Work on your business… not in it.

What tasks do you struggle to find time for? Which ones are you delegating in your business?

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: January 14th, 2017

10 REASONS WHY BLOGGING IS GREAT FOR BUSINESS

Are you a start-up or a company with a new website? Are you having a difficult time getting visitors to your site? Then you need to start a blog!

  1. A website typically has pages that do not change very often. Blogging keeps your site current and allows for a greater chance to be found during a search on the web. Use the right keywords and you can have a blog that is ranked well in the search engines.

  2. Your Blog can be shared! You can share your posts on social media platforms from Facebook to Twitter to Instagram only to have them shared by others. You can have them pinned repeatedly on Pinterest.

  3. A blog allows you to be viewed as an expert in your industry. As your blog grows you become more educated in your field and will follow you to learn about the latest news, tips and your products and services.

  4. Shameless plugs. Blogging is an awesome way to share the behind the scenes life of your company. It allows you to showcase your latest services or discuss the benefits of your products.

  5. By posting relevant and current posts often search engine crawlers will index your site often. This will allow for your site to be found more quickly by your target audience.

  6. Blogging helps to establish your brand voice and allow your personality to shine.

  7. Blogging creates two way conversation. It allows your readers to post comments and interact with you and others.

  8. A blog keeps you focused on creating a content marketing strategy that is relevant, engaging and worthy of sharing.

  9. Blogs are a very cost-effective way to market your business. You build brand awareness with every post while promoting your expertise.

  10. As your blog and following grows you can study the analytics of your readers. You can track the time of day your audience is on your site to the demographics and country of your visitors.

Do you Blog for business? What benefits have you experienced by doing so? Please post your comments below.

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: January 7th, 2017

8 WAYS TO BOOST TRAFFIC TO YOUR SITE

Now that your website is up and running you are most likely interested in spreading the word and seeing traffic to your site. Knowing that most small businesses have tight budgets, I have created a list of 8 Ways To Boost Traffic To Your Site. These tips can help you get visitors organically.

1. START A BLOG

  • Keep your audience informed with behind the scenes images and stories
  • Showcase new products and services
  • Update your content regularly
  • Make your site link-worthy by not having a “click here” link but one that is rich with keywords like “Toronto Annual Party”

2. GET ON INSTAGRAM

  • ​Share your blog with the use of images from your latest post
  • Don’t forget to switch out your links each time you post and use call to actions like “Click on Link”
  • Post promo codes along with information of your latest sales

3. FACEBOOK

  • Share your Blog
  • Share product photos, information about services and link back to your site
  • Create a Facebook Ad featuring a blog post and have it link to your site
  • Network in Facebook Groups

4. LINKEDIN

  • Post your online content to LinkedIn
  • Not only can this boost your traffic, it can increase your profile within your industry

5. LIST BUILD

  • Send out newsletters sharing information about your business
  • Include links back to your blog or site

6. CONTRIBUTE CONTENT

  • Guest post on other blogs or well known websites with a similar audience as you be looked upon as an expert and drive traffic back to your site

7. HOST A GIVEAWAY

  • Have a contest or giveaway on your site – it’s a great way to build your list and have people to market to later

8. PINTEREST

  • ​Create a Pinterest Board and share your very own content

If you have other suggestions, please share them! Have a new website? Which tip(s) will you be implementing first?

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: December 31, 2016

5 TIPS TO GET YOUR SMALL BIZ STARTED ON SOCIAL MEDIA

Are you a small business just getting started with social media marketing, but you don’t know where to get started? Have no fear… here are 5 Tips to help you get started.

  1. Tie your social media to your business goals. Let’s say you are starting an aromatherapy company and you would like to increase visitors to your new website. Your social media goals would then be to create more awareness of your spa products and drive more people to your website.
  2. Identify how you would like people to perceive your business. When people interact with you online, they form a perception about your business. Your social media presence should tell a story about your brand. How you communicate, to the images to the campaigns you run will leave an impression about your company to your audience.
  3. Define your target market. Knowing the age range, occupational segment, key interests, and geographic areas for your audience. You will be able to better create content for your platforms.
  4. Define the best social platforms for your business to be on. You do not have to be everywhere. Find out where your target market hangs out online. Make it a point to understand how the various social media networks work.
  5. Stay in tune with trending topics to help you generate content ideas quickly. Some platforms allow you to use hashtags to see what topics are trending. You can also do a search within platforms to see what is popular.

The topic of social media may seem daunting at first, but once your brand is set up the rewards are plenty. You can get immediate feedback in real time and the sharing of your content by your audience.

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: December 1, 2016

THE GREAT BALANCING ACT

Between work, kids, school, trying to expand your business, or whatever you are in the process of balancing, please don’t neglect yourself. This is very common with women in contemporary society. There are pressures to be the great mom who shows up to all the PTA meetings, the all-star wife who cooks the best meals, and the woman with the booming business that is skyrocketing towards success. Just make sure you have time solely for yourself, so you don’t feel like you are carrying the weight of your world all alone.

Take time out of your busy schedules, as often as you see fit to feed your souls. Whether if that is volunteering, practicing a religion, exercising, or literally doing nothing but watching our favorite movies in your bed all day; take time to do things that make you genuinely happy. You can do this without feeling guilty, and doing this does not make you selfish. Doing this means you care about yourself just as much as you love your business, your husband, or your kids. If you have been feeling worn out, taking this break can also help optimize your performance in work and being more present around your loved ones because you took time to decompress and clear your mind.

I suggest, that you sit down with yourself at the beginning of the week and schedule everything you have to do for the week. Include everything you have to do, whether that be work related, visiting your mom, or walking the dog. Each day you would be living that day ready, and not feeling overwhelmed with what is ahead of you. You can spend less time about thinking what needs to be done, and doing it.

The thing is you can “have it all” but having it all comes with great sacrifices. Everyone is different, and you have to decide what is most important to you and model your life after it.

Christian CookChristian Cook is a PR specialist and freelance writer that currently resides in Chicago, IL. She enjoys expressing her creativity through communicative arts, and loves to encourage others to find their passions. She is also a creative writing minor at Columbia College, and loves to attend literary events among many other creative events.

Posted: November 21, 2016

MAKERS AND MARKETS

Ok, so how many of you business owners use your social media and wonder who is seeing it? How are your followers reacting to your posts? Are your posts even relevant?

Well if you are ever stumped on what to post next, what would be the wittiest caption, or when the best time to post is; THINK ABOUT YOUR AUDIENCE!

Think about the purpose of your brand, company, product, or service and how the upcoming written post will best benefit the people who have taken the time to follow you. Then post accordingly.

Next, PUT YOURSELF IN THEIR SHOES. I know you have heard this many times from your mom, a teacher, or some inspiring figure you have had in your lifetime but this is true. If you were the follower of your own company’s social media accounts what would you be expecting to see? What are they passionate about? Cater to their passions, they won’t be able to stop liking, sharing, or reposting. Essentially they will tell all their friends about it, just like everyone always does when they are obsessed with something or swore they found the best new “it” item.

Finally, LOOK INTO LARGER CULTURAL TRENDS. This will be beneficial for your company, because your audience will see you can cater to more than one specific type of person, and that will increase your following and awareness for your brand. This benefits your supporters, because they feel like they are being represented through a company they support and believe in. It’s a win-win!

So next time you’re brainstorming your next picture to post, or written message remember to THINK OF THE AUDIENCE, PUT YOURSELF IN THEIR SHOES, and LOOK INTO LARGER CULTURAL TRENDS. You will be making genuine content that your market would be visiting, following, and looking to your social media pages for all the upcoming posts they can’t get enough of!

unnamed-copyChristian Cook is a PR specialist and freelance writer that currently resides in Chicago, IL. She enjoys expressing her creativity through communicative arts, and loves to encourage others to find their passions. She is also a creative writing minor at Columbia College, and loves to attend literary events among many other creative events.

Posted: November 8, 2016

5 TIPS TO REPURPOSE YOUR INSTAGRAM

I LOVE using Instagram to build an online presence for my business. One would think that as a Social Media Strategist I would be on just about every platform… but no. I practice what I preach. I believe one should find a couple of platforms that they are comfortable with and that their audience is on. Learn it well and kick ass! I do most of my social media posts on Instagram; however, I do not post and run. I repurpose my posts. Doing so brings new life to my Insta account and allows me to draw attention to the other social media platforms I am on. Here are some tips on how to repurpose your Instagram content:

  1. Using the 3 dots on in the upper right corner of your image tap on it, select Share… You can share to your Twitter account. Remember though that Twitter allows for 140 characters. You can alter your content, add in your hashtags and submit. You have now Tweeted your Instagram post with a link back to it. Watch now for the likes, shares or an increase in your Twitter or Instagram following.
  2. Share your post to your Facebook Page using the same instructions above. This time though there is no worries about 140 characters. Add a few hashtags.
  3. Back to the 3 dots again – select Copy Share URL. Paste the link to your LinkedIn in the “Share an Update” section. Your Instagram image will appear. In front of your link write a blurb of the image.
  4. Using the 3 dots select Copy Share URL. You can pin this Instagram post to your Pinterest Board. I do this with my board named My Insta (#ShamelessPlug).
  5. Create a blog post with your favorite Instagram post and then post it to Pinterest, Facebook or Tweet it.

dee-boswell-buck-2016-133-copyDee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: November 7, 2016

10 TIPS TO GROW YOUR FACEBOOK AUDIENCE 

Looking for ways to direct attention to your business with a Facebook Page? Keep reading. In this post, I share 10 tips to grow your Facebook audience organically.

  1. Fill out as many fields as possible in the description: Category, company overview, website link, location etc.
  2. Share quality content whether it be about your business or behind the scenes. Show videos, or infographics created by you or found online that is relevant to your audience.
  3. Invite your friends to Like your page, or take advantage of the Facebook tool which allows you to search your email contacts.
  4. Add links to your top social platforms on your website or blog. You can link them to official buttons or widgets found on Facebook.
  5. Add links to your top social platforms to your email signature.
  6. Cross promote your social media accounts. For example you can share your Pinterest or blog on Facebook. You can switch out your website link on Instagram to your Facebook Page link.
  7. Use your Facebook Page to Like other pages. You can use Facebook as your page and Like and comment on other business pages. Find the ones your target audience may be following.
  8. Join and participate in Facebook Groups in your niche. Offer advice and engage in conversations.
  9. Create some Facebook Live Videos relevant to your audience or about your business. You can even target them to your ideal demographic.
  10. Run a contest or giveaway. Contests, sweepstakes, and raffles are an excellent way to grow your Facebook engagement and Likes.

dee-boswell-buck-2016-133-copy
Dee Boswell-Buck a Certified Social Media Strategist based out off Toronto, Canada. She is also a business blogger who enjoys sharing digital strategy tips for small businesses and loves to attend literary events among many other creative events.

Posted: October 23, 2016

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