What makes a successful businesswoman? It must be more than having customers and money. It must be more than a solid business plan. If these were the only two ingredients, most companies would fail within five years. Success requires so much more. This is what Dr. Fairy C. Hayes-Scott, a successful businesswoman for 26 years, has to say.
3 Key and Clear Goals
A successful businesswoman must have three key and clear goals for her business. Also, if family is important to her, she must be mindful of family when she sets the goals for her business. She must know who she is and what is most important in her life. If family is very important to her, she must develop back-up plans in which she will meet the needs of her family and, still, fulfill the needs of her customers.
Dr. Fairy C. Hayes-Scott has managed to juggle family and two businesses and a full-time job as a college professor, remaining married for thirty-seven years, a parent of two fine adult children, three grandchildren, and friend to very special individuals.
Continued Growth and Learning
A successful businesswoman must be willing to learn and grow in the various learning curves she will navigate. She must be humble and open to constructive guidance. She must have a mentor who has “been there and done that.” And that is what Dr. Fairy C. Hayes-Scott can do, be that constructive guide—that mentor. She is an author and helps new authors market their books.
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Earn Your Experience
A successful businesswoman must be able to earn her experience, not expect it to be given. As an owner of two publishing companies, for over 26 years, one learns how to interact with a wide range of personalities, knowing when to encourage, be firm, and, sometimes, let a customer go.
Then, there are financial challenges. No one can predict the economic upturns and downturns. As a successful businesswoman, she learns how to handle these challenges and manages to stay competitive. Having a mentor who knows how to anticipate, confront, and overcome these realities of customer and financial challenges can be extremely beneficial.
And there is a very personal factor that a successful businesswoman must have a command of—her communication skills. It does not matter how much business savvy she thinks she has. A successful businesswoman must have strong communication skills when speaking and writing. And without the ability to code switch between the language of Corporate America and Main Street America, she will feel a certain insecurity that will be detected by her customers.
Yes, one can pay for someone to write proposals. However, no one can represent one’s company better than the owner. That is when strong language skills, solid grammar, are paramount. And that is when the benefit of a language coach is a necessity.
Find a Confidant
A successful businesswoman must have at least one person who is not a family member or personal friend in whom she can confide. She must be able to trust that this individual will tell her what she needs to hear, not what she wants to hear. She must be trust that one person will never, ever break confidence. She needs that professional who will not overcharge her, but will be fair and understanding of what she can afford.
The ways to thrive as a successful businesswoman is more than financial independence. They are to have the support of an experienced mentor, have the support of a strong language coach, and know that she has a person who is totally “in her corner”—a person she can trust.
Then, one’s business savvy and financial strength coupled with an experienced mentor and strong language coach will make a committed businesswoman a consistent success. And that is what Dr. Fairy C. Hayes-Scott has to contribute to make certain those businesswomen who are under her wing will continue to thrive and fly for many years to come.
Dr. Fairy C. Hayes-Scott is multifaceted. She has been a sole owner of a textbook publishing company and self-publishing company for over twenty-six years. And she has been an English professor of composition and literature for over forty years. She is an author and editor of several books. Read her interview on LadyBossBlogger here.