A key aspect of influencing is where you share your content to. When you think about influencers, chances are, you think of famous Instagrammers or YouTubers. However, Facebook is yet another platform to consider when planning for your influencing career.

Here are 5 reasons to become a Facebook influencer.

1. You can reach more people

Facebook is the most popular social media, containing well over 2.5 billion monthly active users as of 2021.

As an influencer, Facebook gives you access to the largest audience a social platform can offer and brings more awareness to your name.

2. You have higher engagement

Not only is Facebook the most popular social media platform – it also has high engagement levels.

In other words, you’ll have access to a bigger audience that logs on and stays on. This will give you the opportunity to reach more users and expand your influence.

3. You can target your audience

A unique feature about Facebook is that it lets you target your audience. This is especially useful when you’re coming up with targeted ads or if you’re thinking about boosting your posts.

If you’re looking to grow your following and reach a wider audience, Facebook lets you set specific parameters and target by demographics, including (but not limited to):

• Age
• Gender
• Region
• Social activity

4. You have access to analytics

Facebook offers an analytics tool to help you track and monitor your reach and engagement. You can also do analyses of likes, shares, comments, and reactions that your content is getting. Facebook surveys can be handy here as well.

Analytics help to understand your audience’s psychology better by providing your target audience’s demographics.

5. You can communicate better

Communication is key when it comes to being a successful influencer. The goal is to form a genuine relationship with your following and foster authenticity.

Luckily, Facebook is an efficient medium of communication. It’s a great platform to post announcements, engage with your audience, and display detailed information about yourself. Even businesses look to Facebook as an interactive platform for customer service.

These are some of the top reasons to become a Facebook influencer. It’s important to know which social platform suits you best! While Facebook may be the best choice for one influencer, it may not work for another. Keep track of your success as you experiment with different platforms.

Good luck!

Additional articles you might be interested in:

• How To Become A Full-Time Social Media Influencer
• How To Monetize Your Influence
• 10 Ways To Get More Shares On Facebook
• How To Find Your Target Audience
• How To Stay Relevant As An Influencer, Blogger, And Entrepreneur

Bridget Baltazar is a blogging intern at LadyBossBlogger. She currently attends the University of Iowa and is studying communication studies, human relations, and environmental sustainability.