Amandine Tanefo is the web designer, website expert and entrepreneur behind Launch & Sell – feminine WordPress themes.
She helps female entrepreneurs just like you build themselves an amazing WordPress website quickly, without any coding knowledge needed, to stand out online.
What motivated and inspired you to start your own business?
I studied Business and Industrial Engineering at university. After getting my master’s, I went to work as a data scientist and expansion project manager.
Once I entered the corporate world, I realized that it didn’t feel like the right environment. The nine to five routine, the never ending meetings, the ladder game: it just wasn’t for me.
I craved more freedom and more possibility to really make an impact on people. I didn’t know what kind of alternatives were available until I met my partner, Chris, who is a successful entrepreneur.
He showed me a whole new world full of opportunity: I could build my own business using my tech skills and provide services to help other entrepreneurs follow their dreams.
Tell us about your business.
I create WordPress themes to help female entrepreneurs build themselves an amazing website quickly, without any coding knowledge needed.
I understand what it’s like to start a business from scratch. I’ve been there! It can be very stressful and overwhelming, especially the “getting a website” part. That’s why I’ve created my WordPress themes.
My goal is to provide women from all over the world with the tools and expertise they need to get the website that will make their business a success online.
On Launch & Sell you’ll find high-quality WordPress themes that are tailored to your needs and super easy to use. You can do everything yourself! Use my support and documentation to guide you through the process. You’ll have the website of your dreams in no time.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I have just launched a brand new WordPress theme designed for life coaches called Lighten. This is perfect for life coaches who want to create an amazing website with all the features they need to grow their business online, for example: opt-ins, e-commerce, testimonial page and lead capture pages.
LadyBossBlogger fans can try it out today at no risk, with a 30 day money back guarantee!
I am an Elite Author on ThemeForest. This may not mean anything to most people, but it means that I am one of the best WordPress web designers on this platform specifically for female entrepreneurs, which is a huge achievement for someone in my field.
Where is your business based?
My business is based in the UK, however, given the nature of what I do is online, I help female entrepreneurs from all over the world, from Portugal to the United States.
What were the first few steps you took to get your business up and running?
Just after quitting my 9 -5 career, I worked as a freelancer for a year and a half. Although I was enjoying it, I realized that to grow my business and to create more personal freedom for myself I had to switch up my business model.
My goal was to make great web design available to female entrepreneurs. So instead of developing sites for clients one-by-one I decided to create super user-friendly WordPress templates targeted to specific niches (business coaches, life coaches, influencers and event organizers).
Developing my first WordPress theme took me a few months to research, design and build. I wasn’t sure whether I had done the right thing, but when I got my first sale on the day the theme was released I knew it was going to work. I’ve not looked back since.
What has been the most effective way of raising awareness of your business and getting new customers?
Understanding your audience and knowing where to find them is key because then you know where to market. I mainly use a mixture of social media (both advertising and networking in niche specific groups) and third-party seller platforms to market my WordPress themes.
I ask myself: where will women who are looking for a website theme go to find them? Then I concentrate my efforts there.
What have been your biggest challenges so far?
Self-doubt and the impostor syndrome is the plague of any entrepreneur in their early days. I’ve been quite honest and open about the struggles I felt when I first started out about seeing all these so-called successful entrepreneurs online and feeling very inadequate.
How did you overcome these challenges?
Over the years, I’ve learned to shut out all the noise. It can be useful to check-in to see what other people in your niche are doing, but don’t get obsessed with how well you perceive they are doing. Focus on building your business, one day at a time, by staying true to your values and providing the best, most valuable service you can to your customers.
How do you keep motivated through difficult times?
Learning how to switch off!
When you work for yourself, it’s so hard to get the work / life balance right. You end up working all hours and it’s not healthy for your mind or body. I try really hard to have some me-time; whether that’s playing the piano, reading a book or going out for the day to do something fun with my partner.
Time away from the computer is essential to keep me motivated.
How do you distinguish yourself from your competitors?
It’s incredibly important to recognize what your USP (unique selling point is). As soon as I realized that I was the only person who could do what I do, simply because there was only one me, my confidence soared.
Launch & Sell helps female entrepreneurs who are looking to stand out online and take their business to the next level. I have painstakingly designed my WordPress themes to meet the needs of women who are virtual assistants, copywriters, life and business coaches, doulas and independent midwives, so I’m confident that these businesswomen can easily get the website of their dreams without any complicated coding.
What is the best advice you have received recently?
You have to be in it to win it. If you put yourself out there, you’ll start to see the results.
What advice would you give to other entrepreneurs?
Done is better than perfect. If you tweak your product or service for months and months without launching it, when you finally do, you’ll still see mistakes and things you need to refine based on feedback.
Nothing you do at the beginning will be perfect. As soon as you realize this and know that it’s okay, the quicker you can get your products out into the world and start improving them.
We all want things to be perfect, but if you wait around too long, you’ll never get started.
What are your favorite business tools/resources and why?
I love to keep everything organized and I plan out my week so that I know exactly what my goals are. I’m experimenting with Trello as a way of keeping myself on track as I like the way you have a visual overview of your projects. I’m a very process-oriented person!
What is a good article or book you have read recently?
I recently read ‘Girl Code’ by Cara Alwill Leyba, which was a series of mini interviews with inspiring female entrepreneurs who are at the top of their game. I really like Cara’s positivity and agree with her when she says we should be focusing on surrounding ourselves with strong, happy women who lift us up instead of criticize and compete.
What are you currently learning about for your business or looking for help with?
I’m creating more blogger and journalist relationships by reaching out to offer them insights for their articles. This way I can help even more people by sharing my know-how.
What are your goals for the next few months and how are you striving to achieve them?
Spread the word about my latest WordPress theme for life coaches: Lighten. It’s the newest addition to my range of feminine WordPress themes. I’m doing this by getting active on social media, using my affiliate programme to promote it, plus I’m always trialing new ways to stand out using Facebook ads and landing pages.
What social media outlets do you use? List them below.