Ainhoa Helps People Find the Perfect Witchy Crystals

I’m originally from Spain but I moved to Liverpool, UK about 7 years ago. I have always loved crystals and sourcing different materials from around the world is my passion.

1. What motivated and inspired you to start your own business?

I found myself in a very stressful work environment so I decided to start and grow my crystal business on the side. One day I took a leap of faith and decided to give it my full attention.

2. Tell us about your business.

I speak with suppliers all over the world, trying to find the perfect minerals to offer to my customers, I also like to partner with other companies/charities and raise funds for their cause. We offer from small little tumbles up to big statement pieces. We like to make sure there is something for everyone.

3. Where is your business based?

Liverpool, UK

4. What were the first few steps you took to get your business up and running?

I created a business plan and a vision board and work around it for a few months. Decided on the color theme, the packaging, the photography style, social media, and what made my business stand out.

5. What has been the most effective way of raising awareness of your business and getting new customers?

Creating a community of people who are interested in crystals, being active on social media and always listening to what my audience thought so any adjustments could be made.

6. What have been your biggest challenges so far?

The different social media not supporting small businesses and putting a lot of obstacles, also the crystal community growing means more competition and more creativity that needs to be implemented in the business.

7. How did you overcome these challenges?

By believing in my vision. When I feel frustrated or that my challenge is too much to overcome, I always go back to my vision board and remember all my achievements and goals. Nothing better than grounding yourself so you can find the right path again.

8. What is the best advice you have received recently?

There is only one of you, create magic and everyone will feel it.

9. What advice would you give to other entrepreneurs?

Don’t give up with the small bumps on the road or if you don’t achieve as much as you want from the beginning. You and your business will grow, but patience and consistency is key.

10. What are you currently learning about for your business or looking for help with?

Looking to start doing some workshops in our new office, so I’m studying to acquire the knowledge needed.

11. What are your goals for the next few months and how are you striving to achieve them?

To be able to source more rare crystals by connecting with more different suppliers and to extend our crystal jewelry line, creating more pieces and working on better advertising.