If you’ve never taken the time to come up with a list of your business’s core values, doing so would be a good idea and will offers many benefits.
Digital human resources platform supplier Zenefits shares that one advantage involves serving as a foundation for future business decisions. For instance, if you decide that your company values trust above all else, your staff and customers will both know that this value will be honored at all costs.
Zenefits adds that the values you set for your company can also help you attract the right talent. It will make your business more appealing to the employees who believe in the same things you do.
But what core values can help you best grow your company, taking it to the next level? Here are three options to consider.
3 Core Values That Will Help You Grow Your Business
If you’ve ever tried to write a business plan, you already know how important adaptability is. After all, not everything goes exactly as planned, so having a plan B (and a plan C) is critical to maneuvering around those orange barrels in the road.
Harvard shares that being adaptable also provides a competitive advantage because you’re able to respond to changes more swiftly than others in your field. It also helps you be the first to test new products or services while also creating an environment that encourages thinking outside the box.
- Looking at your business today, how adaptable is it?
- Are you able to quickly respond to market changes?
- Do you encourage your staff to be creative and to come to you with new ideas for products and services that would enable you to serve your clients better?
It’s often said that having integrity means doing the right thing even when no one else is looking. This is extremely important in business because, whether you realize it or not, your consumers are always watching what you do and how you interact with the rest of the world.
According to the talent acquisition firm Y Scouts, integrity is a top core value for the medium-sized workplaces named the best places to be employed. Some list this value explicitly, whereas with others it shows up in their values-based phrases such as “delivering on promises,” “doing the right thing,” and being “ethical.”
- How high does your company place integrity at this moment in time?
- Has this value been communicated with your staff so they know that it’s more important to do the right thing versus being focused on cutting costs and potentially lowering quality?
3. Measurable Results
You can do 20 different things to help your business move forward, but if none of them are providing results, you’re simply wasting your effort. How do you know what works? You measure how well each of your strategies is working.
In fact, this is the one core value that coaching and consulting expert Russell Ruffino says is a top priority at his multimillion-dollar company Clients on Demand. Not only for his own business’s growth but also for business growth for his clients.
- What can you do to measure whether your business is heading in the right direction?
- Does it involve tracking revenues, the numbers of clients you have, or something else?
- Revisiting this data regularly can keep your business moving in the right direction.
Though it may seem simple, creating a list of business values that include adaptability, integrity, and the measuring of your results, can take your company to higher levels. It tells both your staff and your customers what you hold dear, while also giving some insight as to how you’re going to treat them when they interact with you.