Sharon Tabujara is first and foremost a wife and mother to four beautiful children as well an entrepreneur. Each of their middle names are the basis behind her company name “Jade Jasper Pearl” and her signature blend of essential oils named “Cruz”. Read our interview with the lovely Sharon below…
What motivated and inspired you to start your own business?
I’m no stranger to hard work and have had my values instilled into me from the first day I was born. My parents Henry and Aida immigrated to Canada from the Philippines decades ago, met in our beloved Toronto and raised their Christian family of three children in Mississauga. The quintessential story of dedicated immigrants and their first generation children are what is behind our company in all aspects.
First and foremost I believe that there is always a greater plan regardless of what spiritual background, religious or non-religious denomination one may have derived from. In a diverse society such as the people of the Greater Toronto Area in the culturally rich Province of Ontario, I understand that what really sets all of us apart is who we are. Jade Jasper Pearl is my brain child. I can completely relate to all parents, specifically “Mothers” whom are trying to make the best possible life for their families and am driven solely to motivate and teach the values of hard work to my children as I was brought up to respect. I am excited to bring forth a good healthy therapeutic product that all can enjoy and reap benefits from. My loving husband whom wants the same for our family and I already have had the blessed example of what amazing parents are having grown up in a very complicated world. I can first stand up and say I personally and unequivocally know what it is like to be busy lady. I live that wonderful chaotic world each and every day but I realize the importance of taking a step back, even if for 30 minutes out of my carefully planned and unplanned day to have a short while to ground and center myself. This is one of the most important things for me to encourage and prioritize. Simply put, how is it at all possible to be the best wife to my husband? The best mother to my children? The best daughter to my now widowed mother Aida? Lastly the best person in our hectic society? It boils down to trying to do my best each day and being able to look to God (in my case) for spiritual guidance.
I am very thankful for the many opportunities that have presented themselves in my life through the years. I am thankful for all that I have achieved up to today and will hopefully continue to achieve more so well into the future. Now I am very proud to announce and share my latest achievement, our collaborative family concept Jade Jasper Pearl. Hopefully our products will become a small, on-going and intimate part of all of your busy lives as well and that you too will find your Heavenly State of Mind.
The Origin of Jade Jasper Pearl…
I am first and foremost a wife and mother to four beautiful children, as well an entrepreneur. Each of their middle names are the basis behind our company name “Jade Jasper Pearl” and our Signature Blend of Essential Oils named “Cruz”. These children are the motivation, light and inspiration for having founded this holistic venture. Sharon was blessed with her Eldest girl “Jade” and her youngest “Pearl”. In between are her two boys “Jasper” and “Cruz”. With unwavering and loving support from her husband Tiago, Jade Jasper Pearl truly is a collaborative family concept.
One real reason I was inspired to learn about holistic therapies was because I felt that there must be a better more natural way to treat various external ailments without the use of prescription drugs. I personally was plagued with cystic acne, my eldest daughter was plagued with eczema and many friends and family members with a variety of mainly skin issues all were told that the best way to treat our issues were with steroid creams and oral medications. While becoming educated I learned that there were an abundance of other beneficial properties to the use of natural essential oils and herbal remedies that we could use in our everyday daily lives. This was truly a motivational and pivotal moment in my personal decision to start a business. I forged on and grew my business, did extremely well very rapidly then such as life, life happened and I went through personal changes, had more children and simply focused solely on my priority (children) for a multitude of different reasons yet a part of me ached to attain the pure joy that I had as an entrepreneur. Basically I stepped away from my entrepreneurial venture for a short while and now am anxiously picking up from where I left off years ago.
Tell us about your business?
Jade Jasper Pearl is a Canadian business based out of the Greater Toronto Area (G.T.A) of Toronto, Ontario Canada.
We manufacture artisan aromatherapy wellness products such as:
- Classic Aromatherapy Bath Salts
- Effervescent Aromatherapy Bath Salts
- Virgin Classic Bath Salts
- Virgin Effervescent Bath Salts
- Aromatherapy infused Dead Sea Mud Masks for the Face and Body (Pelotherapy)
- Dead Sea Mud Masks for the Face and Body (Pelotherapy)
- Aromatherapy & Herbal Infused Facial Serums
And more to come…
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I run a monthly contest. No purchase necessary open to all Canadian residents for wonderful prizes. I do this for free every single month because I am so thankful for being blessed with the opportunity to do what I do and provide the magnificent products that I make with Artisan skill. With the new year comes our in demand service. We will be introducing our Soak Sanctuary. Our company’s motto is “A Heavenly State of Mind”. So we are launching this stress-free service to take another worry away from our customers and provide them with their Heavenly state of Mind automatically. Stay tuned for more information about this exciting service and we hope to soon “Welcome you to our Sanctuary!” We are a perfect Gift Giving service as we cover all aspects from the artisan product to the finishing touches with wrapping and decorations. We save our customers from going out, searching for the perfect present, lining up to pay for their purchase, wrapping the perfect present then delivering or shipping said present. We will carry that burden from all of our customers with very busy schedules. We are also the perfect giveaway service for bridal showers, wedding give aways, adult loot bags and corporate recognition. CEO’s love our service of providing relaxation products for their hard working staff.
Where is your business based?
Jade Jasper Pearl is a Canadian business based out of the Greater Toronto Area (G.T.A) Toronto, Ontario Canada. I am currently serving all of Canada and ship across our great nation. Jade Jasper Pearl delivers within the Peel Region (Mississauga & Brampton) of the GTA and ships everywhere else.
- Designation with the C.L.C.A (Canadian Licensed Clinical Aromatherapy)
- Professional Member of the Essential Oil Safety Board
- Certified in Holistic and Natural Cosmetic Making
- Certified Natural Holistic Beauty Spa Therapist
- Certified Massage Therapist
- Certified Hot Stone Healing Therapist
What were the first steps you took to get your business up and running?
I believe that there is a reason for everything including the spiritual path that I am on. This path introduced me to a good friend whom I shared my vision with and just happened to be a wonderful support in my entrepreneurial journey. She was already featured on Lady Boss Blogger Denise (Dee Boswell-Buck-Freelance Social Medial Consultant).
This chance meeting coupled with where I was at the time in my personal journey crossed perfectly and at the right time. Timing is everything. I was ready to take the next step and promote my business online and through social media. After all I had been an Aromatherapy Artisan formulating now for 14+ years and it was time to bring my products back into the limelight but social media and an online presence was something completely foreign to me. I had my vision all aligned, what I was going to do, how I was going to do it and what I needed to do in order to begin. You see, back then I did it all the “old-school” way. I hustled and bustled through trade shows large and small. I went to many companies in effort to provide my sales pitch and land deals. I shared with all of my friends and family, had the greatest compliment of all from loyal customers via referrals from satisfied customers and soon my small business simply could not keep up. I found myself in a great problem. My biggest challenge was to not do everything by myself. That was my “thorn in my side”. To have my hands in every aspect took me away from the fire and passion that burned inside me which turned me into an entrepreneur in the first place.
Denise came along at the right time because I needed to delegate and hire a consultant that most importantly personality-wise clicked with me and my vision as well as a consultant that I could trust. I knew already that I wanted to jump on this (new-to-me) Social Media Train and allow the virtual world to replace the majority of my on foot hustle and bustle. I just needed the perfect person to hire for this part of my business. She happened to be it at the right time. The most important lesson that I learned from that was to delegate and to spend the money where necessary to reap the long-term financial benefits. To keep the fire burning the desire to continue and use that passion that motivates me each and every day to do what I do.
What has been the most effective way of raising awareness of your business and getting new customers?
The rapid sharing of the business via all types of Social Media, verbalizing and providing information in person and lastly most importantly by referral of loyal satisfied customers. Give us a try and you will become a beneficiary and believer in our affordable high quality luxury product!
What have been your biggest challenges so far? And how did you overcome these challenges?
Sharing and educating potential new members of our Jade Jasper Family on how we can support them physically and mentally. Showcasing why there needn’t be hesitation in earning their trust with the integrity and attention lovingly infused into our exquisite products. Earning their “leap of faith” to give us a try just once so that they may see how much they didn’t realize that they needed us all this time. Once the above has been overcome, the loyalty and satisfaction simply follows. The consumer that purchases our product doesn’t fall into the realm of basic cold retail money exchanges for product. That consumer becomes our loyal customer but more importantly a member of our Jade Jasper Pearl family and soon realizes the importance of their personal Heavenly State of mind. This is achieved by awareness, contests, promotions and our highest compliment of all… our loyal customer’s referrals.
How do you keep motivated through difficult times?
Of course I too can become discouraged. That quickly subsides when I look into the faces of my children and remind myself that if I can be their example of what a person can achieve with a plan stemming from a basic idea then eventually they will KNOW not hope, know that they can do anything they put their mind to and achieve a multitude of goals.
I look to my parent’s examples and until the end I know that I make them proud, however I will continue to try to make them proud with my actions… so yes I get discouraged but for me the way to force those thoughts out of my mind is to simply look towards my support group. I can’t thank my husband enough for the love and support he gives me every day. Tiago is my Rock, my solid ground and the sunshine that can light my world when in darkness. Together we will continue to do wonderful and fantastic things and we will do them with integrity, pride and thankfulness as examples to our children. The same on-going life lessons I take from my parents.
In the day and age where there are so many negative influences and people from the outside whom want to push you down rather that lift you up, it is a daily exercise to reiterate to yourself that you are amazing at what you do. You are educated in what you do. You bring joy to your customers and ensure you do it with graciousness and a smile. Our customers are the reason that I forge on and remind myself that what I artistically produce matters. The ingredients that I use must be of the highest quality and our customer’s satisfaction is what must be “top of mind”. There is a difference between being amazing at your job and forcing it to your audience with arrogance and being amazing at your job and doing it out of pure joy, grateful confidence and thankful and blessed pride. The latter is how I feel and the mantra I strive to live by.
Our company name “Jade Jasper Pearl” and our signature essential oil blend “Cruz” along with our very special “Beijo” essential oil blend are unequivocally daily motivators simply by whom they represent. My four children and my husband.
How do you distinguish yourself from your competitors?
I distinguish myself from competitors by establishing that I am firstly educated in what I do. There are many businesses out there that make great similar products. I commend them and praise their success. However not all businesses start with the necessary training or are simply insured for that matter. There are many wonderful recipes for product that can be attained easily and produced but it takes constant effort to continually be abreast of the latest essential oil usage safety by accredited licensing boards etc. Basically those companies may or may not know what is the safe dilution for certain herbs and oils in products for external usage. Some companies have a wonderful online presence but face to face may need some improvement. Jade Jasper Pearl strives to provide ‘A Heavenly State of Mind’ experience that is fully backed by completed and on-going education. Examples of some of the actions that we do to distinguish ourselves from others is that we don’t use fillers or cut costs in regards to the quality of the ingredients in our products. There are many cheaper alternatives that claim to provide the same benefits we provide but when our consumers actually educate themselves with what we use in our formulations, they quickly discover that our product may be superior because of the ingredients we use where by our costs are very similar. As a mother of 4 with very little time for my own personal spa at home. I want the ‘best bang for my buck’ for the short amount of time I have.
Anyone can relate to this. The single athlete that trains 8 hours a day, CEO’s whom are on call due to the demands of the job, the medical professionals providing service to all patients but having difficulty finding a moment to themselves, the doulas providing their patients with products that will benefit their recovery knowing that they will have a new infant occupying their 24 hour day, the teacher by day that evaluates assignments at home in the evening for 30+ some odd students, or the journalist jumping onto the latest story worthy of being the first to report it on the news. We all seem short of time but we all can benefit with Jade Jasper Pearl’s products and we can do so very time efficiently.
We do it all so that our customer’s need not worry. We take that stress away, we provide unparalleled service and magnificent artisan products. We provide ‘A Heavenly State of Mind’ for the purchaser and the recipient. A purchaser and recipient can also be one in the same. You can’t resist our product! Our gift giving service and all that is offered, our unique wedding, bridal shower and adult loot bag giveaways of a personal spa at home product. Our finishing touches with attention to the smallest of details and our professional and gracious demeanor. All of these are aspects of how we distinguish ourselves from our competitors.
What is the best advice that you have received recently?
To always be thankful.
What advice would you give to other entrepreneurs?
Don’t allow doubt to dampen your confidence. Accept that mistakes will be made along the way but use what you have learned from them to better the direction of your journey. Educate yourself, be prepared and jump into this exciting world the right way with as much start-up information that you can accumulate. Believe in yourself!
What is your favorite business tool or resource?
My favorite business tool is my collection of various essential oils. I am continually amazed at how certain oils compliment and enhance each other’ s beneficial properties. I take great enjoyment from formulating different and unique products and become even more so excited to launch and share them with our customer and viewer base.
What social media outlets do you use? List them below.
What is a good article or book that you have read recently?
“The History of Safety Issues of Using Essential Oils” by Martin Watt.
What are you currently learning about for your business or looking for help with?
What are the most effective additional gate-ways that our company can utilize to spread more awareness and reach a greater audience? How can we use our advertising and marketing efforts in a more efficient manner and what additional educational resources can we consult with to ensure that we are always in the forefront with the latest research on the essential oils that we use.
What are your goals for the next few months and how are you striving to achieve them?
The goals we are aiming to attain in our future are to strategically launch our new products, continually build our customer base (new members to our Jade Jasper Pearl family) and to grow our brand. We want to be a part of the movement helping our world lessen their stress and finding their Heavenly State of Mind. Being our customer’s support for their personal spas at home would be our honor.