Jessica Parker is a creator and nurturer in all things she does. As a mother and wife, Jessica works hard to provide, inspire and grow two strong girls and a loving relationship with her husband and high school sweetheart. When working behind the chair she focuses on her guest’s needs and experience while away from the “real world” for a couple of hours; she creates a look for them, is a story teller and is a fantastic listener. At the end of the day, Jessica hopes to make the world a prettier place, not just with hair, makeup, photos and fashion but with the connections and memories created from each day. Read our interview with the lovely Jessica below…
What motivated you to start your own business?
My daughters motivated me to start my own business. Although, I’ve been blessed with some great bosses over the years… It’s just not easy to be a full-time mom and a full-time employee. Working for myself is how I can set my own schedule and grow at my own pace. I was equally inspired by my kids because it’s so important to me to be their role model. I want them to be strong women that create their own opportunities with hard work. I hope to show them that they can follow their dreams and thrive doing something they love!
Tell us about your business.
I am a hairstylist and makeup artist with nearly 10 yrs experience. I specialize in color, natural beaded row extensions and bridal styling.
- I am certified in several re-texturizing and smoothing treatments including Coppola Keratin Treatment and the Brazilian Blowout.
- I’m a natural beaded rows extension specialist and I’m a Goldwell Master colorist. I’ve been using the color line for my entire career.
- I’ve worked on runway and print ads and my styling work has been published on Ruffled Blog, Cake and Lace Blog, Loverly and most recently, Blum Magazine.
Where is your business located?
What were the first few steps you took to get your business up and running?
I decided to go out on my own after I had my second daughter. Luckily, I had a great space already waiting for me. I started my LLC and took the leap of building on my client base.
What has been the most effective way of raising awareness of your business and getting new customers?
The most effective way to build in my industry is word of mouth. Thankfully, I have awesome clients that talk about me! I’ve also found being active on social media is a great way to grow as well! People won’t know your talent unless you share it!
What have been your biggest challenges so far?
My biggest challenge has been in finding personal and professional balance while trying to grow my business. There aren’t enough hours in the day for working moms.
What have been your biggest challenges so far?
I want to be able to take care of my clients and my family so prioritizing is key. I can’t be in two places at once, so I’ve learned to say “No” over the last 2 years. Multi-tasking and time management are two skills I continue to improve on daily.
How do you keep motivated through difficult times?
Staying motivated is simple for me. Every morning I think about what my family needs and what I need to do to make it happen. I’m one of the lucky people that love going to work. Since the beauty industry is ever changing… I never grow tired of it. There is always something new to learn!
How do you distinguish yourself from your competitors?
I would say that hairstylists are a dime a dozen but, after 10 years my experience, honesty, integrity, and professionalism is what sets me apart from the crowd. I pride myself on telling my clients the truth. Educating them on what their hair is capable of and then choosing a style that’s attainable while maintaining the integrity of their hair is what keeps my clients coming back.
What is the best advice you have received recently?
The best advice I received was not to sell myself short. I have knowledge to share and a talent people need. That’s worth something. So I started branching out! I recently launched my website and blog, 6Feet of Style! You can find hair, beauty, affordable style, and personal/professional balance tips!
What advice would you give to other entrepreneurs?
Don’t be afraid to put yourself out there. It can be scary but hard work and hustle go a long way. Keep at it… success hardly ever comes overnight.
What is your favorite business tool or resource?
My favorite business resource right now is Instagram. I not only use it to grown my own business, it also serves as a wonderful source of inspiration. Seeing other stylists’ work motivates me to build up my techniques and try new things!
What social media outlets do you use? List them below.
What is a good article or book you have read recently?
I don’t have much time to sit and read right now, but I recently bought a great recipe book on making green juices for detox and healthy living! I love to juice at home so it has been a great addition to my kitchen!
What are you currently learning about for your business or looking for help with?
Using social media for business and blogging are new for me. I’m still learning about content and how to create interesting posts that keep my followers coming back for more. I’m always open to constructive criticism on how to improve my feed and pages.
What are your goals for the next few months and how are you striving to achieve them?
My goals for the next few months are to take a few classes and continue to grow my client base doing the services I love to do. Color, NBR extensions, and bridal styling are my focus! I’d also really like to grow my blog. Ideally, I’d like to monetize it so I can spend a little more time with my kids while they’re still little. Balancing it all is my biggest goal.