A fun-loving Midwest girl, Judy “Jae” Nash is a free-spirit from Indianapolis who had dreams of success, love, and fame and she happened to find them all. As a multimedia personality, “Jae” has more than 12 years of experience in the entertainment and sports industries as a radio personality, producer, TV host and actress. She’s the creator of Girl Power Hour Radio, a syndicated global lifestyle radio platform. She is a former cast mate on VH1’s Tough Love: Co-Ed. Her spunky and honest personality has always drawn countless listeners to her radio shows and captivated television viewers each week on Tough Love, making her a fan favorite. Read our interview with the lovely Jae below…
What motivated and inspired you to start your own business?
The sudden death of my husband, Damien Nash, who was a coveted NFL player, coupled with being a new mother – both of these situations kind of forced me to step into the role of being a “provider” for me and my daughter. I was in my mid-20’s when this happened and it was a very tough time in my life.
Tell us about your business.
I am the Creator of Girl Power Hour Radio, a syndicated global lifestyle radio platform that can be heard on iHeartRadio, Magic 1560 in Nashville, TN, and Clear One Radio (with other syndication deals in the works). I am also a former cast mate on VH1’s Tough Love: Co-Ed. I’m also the founder of OMF Foot Kandy, as well as an inspirational speaker empowering women and girls.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Currently, we are running a .30 second radio commercial on the Girl Power Hour Radio show for $50. We’re always hosting giveaways. Stay tuned with current promos by checking our Instagram periodically.
Where is your business based?
What were the first few steps you took to get your business up and running?
Honestly, I just walked out on faith.
What has been the most effective way of raising awareness of your business and getting new customers?
I give all the credit to Instagram. Instagram has and continues to be my go-to destination to raise awareness for and increase the exposure of my platform and business.
What have been your biggest challenges so far?
Being the visionary and the brains behind the brand. Radio is a bit different. It takes up a majority of my time. I create banners, flyers, I produce my show, I seek out guests, I engage on social media, I attend events, I’m the photographer, I’m the speaker, the event planner, I’m the… YOU NAME IT! LOL!
How did you overcome these challenges?
I’m grateful to have a team in place to bounce ideas off of and to help in other areas of my business. But ultimately, I’m the decision maker. I overcome these challenges by simply UNPLUGGING. I have to disconnect for at least two hours or more a day.
How do you keep motivated through difficult times?
By keeping my eyes on the prize. I have had several trials and tribulations on my journey in this industry, but what motivates me is the fact that I can give a voice to the voiceless… that I can be a catalyst for change… that my daughter will look back on my life and say: “My mom helped pave the way for feminists throughout this world.”
How do you distinguish yourself from your competitors?
I am the creator of my own destiny. I have no desire to compete with anyone. I believe we all can win. “They are not your competition if you don’t compete,” right?! That’s honestly how I feel about life.
What is the best advice you have received recently?
“Do what you love and you’ll never work a day in your life!”
What advice would you give to other entrepreneurs?
Believe in yourself and never give up.
What is your favorite business tool or resource?
Gosh, I have several. Legal Zoom. In my industry, it’s very important to make sure all your I’s are dotted and your T’s are crossed. Legal Zoom provides attorney reviews at a fraction of the cost. DocuSign provides e-signatures, which makes it convenient to sign documents. As far as business resources go: The SCORE program was a lifesaver. SCORE provides FREE business mentoring services to entrepreneurs all around the United States. You can visit score.org for more information about this program.
What social media outlets do you use? List them below.
What is a good article or book you have read recently?
“15 Invaluable Laws of Growth” by John C. Maxwell.
What are you currently learning about for your business or looking for help with?
I am currently looking for an Intern Producer.
What are your goals for the next few months and how are you striving to achieve them?
Manage my time better. I am working on the art of mastering time. I live so far out, so you never really know what traffic here in Atlanta is like. My goal is to leave at least an hour & 30 minutes before scheduled events that way I am on time!