Emily Jones is an ABC certified wedding planner in the top of her class with The Association of Bridal Consultants. From 2014 to 2015 she devoted herself to learning how wedding planners did their job to figure out how brides could achieve the same results on their own. In 2016 she took on a number of new clients that were floored with how much stress her system was able to take away and how quickly they got tasks done within their budget. She has made it her mission to make an impact on 100 thousand self-planning couples around the world and change their wedding planning experience at a fraction of what it costs to hire a planner!
What motivated and inspired you to start your own business?
I got started in the wedding industry back in 2014 as a bride and very new mom planning on an extremely tight budget. While I did decide to postpone to a later date, I decided to devote my time to learning everything I could about the planning industry and became certified through the Association Of Bridal Consultants in 2015. I found that performing the tasks required was something that I really enjoyed and the more I learned, the more I could apply to self-planning circumstances.
Tell us about your business.
The Organized Bride Academy is an online wedding planning software set in a school style design that offers self-planning brides the access to the knowledge of a wedding planner at less than half the cost. I designed this company to make self-planning easier and more time and cost efficient for the couple.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Win a free Self-Plan Like A Pro course subscription valued at $697!!!
- Grab your Free Wedding Vendor Contracting Checklist first.
- Share the photo below on Facebook and tag @TheOrganizedBrideAcademyKeyToPlan.
- The winner to be drawn June 10th and announced on the @LadyBossBlogger page!
Wedding Planning Certificate through the Association of Bridal Consultants.
Where is your business based?
The Organized Bride Academy is 100% online and available to everyone in the United States and Canada.
What were the first few steps you took to get your business up and running?
I will be launching my new business venture on March 19th, 2017. I would say the first step that I took to get my business up and running was learning all that I could about the planning industry both from a professional view and bridal view. The next step I took was really honing in on the change that I wanted to deliver to the couples I work with.
What have been your biggest challenges so far?
So far my biggest challenges have been adapting from the 1-on-1 venture to the online platform that I have built to hold the academy on.
How did you overcome these challenges?
Over the last five months I have really devoted 90% of my time to learning everything I can about the online course system so I am able to deliver my brides the best experience possible.
How do you keep motivated through difficult times?
I try to find positivity in the small things. If you are always looking at the end goal as the finish line then it is easy to fall off the wagon when you don’t make it there right away. So even if it’s just telling my husband about my accomplishment, I still celebrate the small wins on the way to the top.
How do you distinguish yourself from your competitors?
The Organized Bride Academy is targeting the 84% of the brides in the wedding industry that are not hiring a wedding planner. My clients include working couples, couples with small children and couples who are not afraid to get hands on in an efficient way. Instead of jumping in the driver seat, the academy makes the Bride the CEO of her wedding and shows her the ropes the needs to take to achieve her goals.
What is the best advice you have received recently?
The best advice that I received recently was from Stacy Tuchel through one of her Facebook Live sessions saying to take a mini-vacation away from my work and family stressors and just focus on yourself and your husband. After having my two girls and launching my career as a wedding planner and now instructor, I found myself overwhelmed and taken back from the excitement I should be celebrating.
What advice would you give to other entrepreneurs?
My advice for other entrepreneurs is to really do your homework on the topic before you go investing all of your time and money into the idea. And to not forget to make “me” time to allow yourself the chance to step away from reality even if it’s just for a quick trip to the gym or beach.
What is your favorite business tool or resource?
My favorite business resource has honestly been Facebook! I have been using Facebook a lot over the last few months to participate in various training webinars that I wouldn’t have found otherwise and have learned a lot.
What are you currently learning about for your business or looking for help with?
Currently I am learning how to position the Academy in front of my ideal target market.
What are your goals for the next few months and how are you striving to achieve them?
My goals for the next few months start with the launch of The Organized Bride Academy and its first two course options “Self-Plan Like A Pro” and “Self-Plan Like a Pro: VIP Experience”. Shortly after I plan to launch a “Getting Started With Wedding Planning” course and then I will be immersing myself into more learning with the “Wedding Institute” in the winter months!
What social media outlets do you use? List them below.