Have you ever wondered how influencers gain such a large following?
The answer, simply enough, is quality photos being posted consistently.
So, if you would like to post the same kind of content, then we have some tips below to help you out!
1. Planning
For brands, having Instagram is not all about the serendipitous capturing of photos throughout life. There is an aesthetic to follow and an audience to please.
When you are preparing to post on Instagram, whether that be for your own personal blog or for a larger corporation, there is an element of planning to do.
Before shooting, the first thing you should research is:
What styles of images would fit best with my brand?
The second question you should be asking yourself is:
What will my target audience want to engage with?
“Being able to pinpoint the who, what and why about your Instagram brand is a really important step for planning out your content. If you know what your brand is about, and what kind of content your audience likes to engage in, you’ll really be able to hone in, and create the right type of content from the start,” says social media expert Christina Gilbato.
Once you have decided on the type of content you want to shoot, then you can start to plan out days to take pictures and schedule when those pictures will be posted weeks in advance.
2. Shooting
It’s reasonable to think that the key to your photos being successful is how high-quality your photos are in terms of resolution and artistry.
According to Gaurav Sharma of Social Media Today, “Hands down, the first thing that can make or break a photo is lighting. Dark, dimly-lit, and grainy photos generally look bad on Instagram, however, an image captured in natural light will stand out – and help you boost your Instagram presence.”
Not only this but also the angles at which you capture your photos say a lot about your brand. So, the next time you are shooting, take the same photo at various angles and in different positions within the same frame or grid.
3. Editing
Do you ever wonder how some influencers, bloggers, businesses, or even just your friends get the perfect photo every time they post on Instagram?
Me too.
I think, “How much money did they spend having someone photoshop for them,” or “I can’t believe they would spend so much money on a camera!”
Often, however, my assumptions are not the case.
Many Instagram gurus use their phones and free photo editing apps to create the aesthetic they desire, and the look you aspire to have.
Having one cohesive look really is essential in helping your audience understand your brand and overall aesthetic.
4. Scheduling
Now you have taken every step towards the perfect picture content, it is time to schedule the picture to be posted. However, you cannot simply post willy-nilly.
You must pay attention to when your audience is online, and how the pictures you shot flow together aesthetically.
For planning your pictures, we at LadyBossBlogger, recommend using Planoly. Planoly, according to the website, is a visual planning tool that allows Instagram users to create calendars to visually plan their content, schedule posts, and analyze engagements.
One tip Christina offers for posting pictures is that “When you plan out your content, avoid posting photos that are too similar side by side, or even too close to each other, otherwise, your followers might get tired of seeing the same content over and over again.”
So that’s it – 4 easy steps that you can start working on today to create pictures that are consistently high quality.
Claire Erickson is currently a blogging intern at LadyBossBlogger.com. Claire has just returned from studying abroad at the London College of Fashion and will finish her senior year studying retail merchandising back at her home university – University of Minnesota (Twin Cities). She is looking forward to having a future in buying, trend research, or planning.
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