Chantelle Anderson is a former professional athlete and award-winning medical sales representative turned confidence coach. She specializes in helping women build the confidence they need to get what they want. Chantelle’s joy is infectious and she leaves others inspired and equipped to succeed. Her mission is to provide a million women with the tools to build confidence in themselves, walk in their full potential and impact the world in a positive way. Read our interview with the lovely Chantelle below…
What motivated and inspired you to start your own business?
I think I was made to be an entrepreneur. I had my first sales job in middle school selling homemade yarn dolls around the neighborhood, haha. So that seed was planted early. And I’ve always wanted to help people. So when it got to the point when I felt like I was wasting time and meant to be doing something else whenever I was at work, I knew it was time to go out on my own. That’s when I started planning my exit strategy.
Tell us about your business.
I help women silence their insecurities and build the confidence they need to get what they want. I do this through workshops, courses and personal coaching. I LOVE seeing my clients grow and be able to live more confidently!
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I’m starting a “Conquer Your Fear Challenge” on April 1st! Join me here.
- WNBA 2nd Overall Draft Pick
- 6 Year WNBA Veteran
- Tennessee Sports Hall of Fame Inductee
- Vanderbilt University Graduate & Athletics Hall of Fame Inductee
- Stryker Medical President’s Club
- Stryker South Central Region Sales Rep of the Year
- Stryker Medical John W. Brown Award for Territory Growth
- GALLUP Strengths Academy Certified
Where is your business based?
I currently live in Houston but thanks to technology, I can serve women anywhere in the world.
What were the first few steps you took to get your business up and running?
My business started out as sharing inspirational quotes that I thought would help people. I’d say the first step to turning it into an actual business was creating my first product, which was an ebook on confidence. From there, it turned into my signature workshop, Visible Confidence.
What has been the most effective way of raising awareness of your business and getting new customers?
One of the things that has really helped get the word out is to advertise with influencers on social media. I tried Facebook ads but got a lot more leverage for less money on Instagram with influencers. Also, just networking and live events. I love meeting people in person!
What have been your biggest challenges so far?
My biggest challenge is that there’s so much to do and I’m only one person. So trying to figure out what opportunities will give me the most bang for my buck and then pursuing those.
How did you overcome these challenges?
Well, it’s definitely a work in progress, haha. One thing that helps is to just quiet everything and think. It’s hard to discipline ourselves to stop working and be still, especially when there’s so much to do. But intentionally making time to think and strategize helps me make sure I’m working smart and not just hard.
How do you keep motivated through difficult times?
I visualize the payoff of running the business of my dreams, and the disappointment of having to go back to corporate. I also pray or talk to close friends. Listen to music. Get up and move around. Work out. There are a lot of things that help me refocus when I get discouraged, it kind of depends on how I’m feeling. Whatever works at that specific time – sushi and wine never hurt either.
How do you distinguish yourself from your competitors?
I think it comes down to being as authentic as possible. We were all created differently, and so I feel like as long as I build myself into my brand, differentiating myself from my competitors will take care of itself. Even if we all said the same things, we’re going to say it differently because of who we are individually and be able to reach different people. So I focus on being me and let the different take care of itself.
What is the best advice you have received recently?
My mentor told me to unapologetically leverage my strengths. Ironic considering my answer above. Lol. But I definitely needed to hear it when he said it.
What advice would you give to other entrepreneurs?
That you have everything you need to get everything you need. Celebrate the small wins, give yourself a ton of grace, and have at least one person who will tell you what you tell others when they’re struggling. Also, you’re not weird for feeling scared or questioning yourself. We all do sometimes. But you’re an entrepreneur because you did it scared. Keep doing that!
What is your favorite business tool or resource?
A good coach, haha. Seriously, I think having someone who can give you perspective, advice, accountability and encouragement is the most valuable thing you can have. It was a hard thing for me to pay for at first. I felt bad paying for a coach when I’m a coach myself. But we all need someone to help us see things differently and hold us accountable. There’s no shame in that. And once I got one, that’s when things really started happening in my business!
What social media outlets do you use? List them below.
What is a good article or book you have read recently?
Right now I’m reading “The Essentialist” by Greg McKeown. Great read! I’ve also been reading a lot of articles on diversity and inclusion of women in the workplace.
What are you currently learning about for your business or looking for help with?
I’m so new to this that honestly, right now I’m learning everything. I got into business because I wanted to help people live more confident lives and that is what I’m good at. So the hardest thing for me to learn has been all the tech stuff because that’s definitely not my area of strength! I’ve come a long way though and I finally got my website to a place that I love. Now I’m mostly working on growth and marketing strategies.
What are your goals for the next few months and how are you striving to achieve them?
My main goal is to have a successful course launch in June. This will be the second time launching my course, Visible Confidence, and so I’m excited to see the growth from the beginning of this year until now. Also, I’m in talks about a few strategic partnerships that would be huge for my business. My goal in January was to find 7 this year, so praying and working for those to come through.