Cecilia Younger is an entrepreneur, artist, academician and mother. She helps women entrepreneurs build their business. She does this by training entrepreneurs how to create habits and behaviors that increase revenue.
What motivated and inspired you to start your own business?
I was interviewing financial service representatives across the United States to determine the successful characteristics of million dollar producers, what I found was so revealing in what people do and don’t do in their businesses. After my interviews were conducted, I started informally coaching new and struggling financial service reps for a few years which led to me starting my own business.
Tell us about your business.
I provide one-on-one strategy sessions with financial service representatives assisting women who are struggling with building their business and expanding their clients. I enjoy specializing in women because I want women to succeed. Also during my interviews, one executive told me the reason he thought women were at a disadvantage… and his reason startled me because it was so discriminatory. He told me that he couldn’t mentor women like he mentors men. He couldn’t invite a woman on his boat to go deep sea fishing or to his cabin for a weekend get away with another group of men – and that is where the real mentoring is done.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
10% off Coaching Program for all LadyBossBlogger readers. Sign up here: www.ceciliayounger.com.
Consulted with financial firms to validate hiring processes and discover the characteristics of success for top producers.
Where is your business based?
Austin, Texas, USA
What were the first few steps you took to get your business up and running?
I looked at my strengths and things I did not want to do so I would not get discouraged with the task of marketing.
What has been the most effective way of raising awareness of your business and getting new customers?
Facebook has a huge following and is able to disseminate my message to millions of women.
What have been your biggest challenges so far?
My biggest challenge has been self-promotion.
How did you overcome these challenges?
I took a course with Ron Hauser to learn how to do it.
How do you keep motivated through difficult times?
Collect motivational quotes, listen to podcasts by business people and get outside to walk, play tennis and golf.
How do you distinguish yourself from your competitors?
My services complement my competitors’ services. Most of my competitors focus on building business through traditional ways, often overlooking some of the softer skills that women, or anyone, can employ that drives traffic to them.
What is the best advice you have received recently?
Don’t underestimate what you are worth or undervalue your services.
What advice would you give to other entrepreneurs?
Always follow your passions and live your dreams.
What is your favorite business tool or resource?
A private Facebook group called the Design Academy, where women who are building internet businesses support each other.
What is a good article or book you have read recently?
“The Alchemist” by Paulo Coehlo. It always inspires me to continue move forward.
What are you currently learning about for your business or looking for help with?
Nutrition to optimize helping entrepreneurs go from fast food to whole food with ease.
What are your goals for the next few months and how are you striving to achieve them?
The next few months I am launching a program called Redesign Project for women returning to work. It is an online training that focuses on the needs of women who have taken a break from working outside the home and preparing to return.
What social media outlets do you use? List them below.