Beverly Johnson, owner of Genesys Fitness, proves that it’s never too late to pursue your dreams. Beverly’s vision for Genesys was realized in 2015 when she earned her personal training certification. Her goal is to coach and motivate women to become the best version of themselves. She has proven that great things are waiting for you when you leave your comfort zone.
What motivated and inspired you to start your own business?
I have always been an advocate for health and wellness. I wanted to provide a service that helps women achieve their wellness goals. After my divorce, I decided to pursue my dreams and do the things that I was passionate about.
Tell us about your business.
Genesys Fitness is a mobile personal training service that provides onsite services to its clients. We can tailor plans for individuals and small groups. We strive to create a partnership with our clients and work to help them achieve their goals.
- Army Veteran
- B.S. in Accounting from Alabama A&M University
- Masters, Human Resource Management, Florida Institute of Technology
- Certified Personal Trainer through ISSA (International Sports Sciences Association)
- Licensed Zumba Fitness instructor with specialities in Toning and Gold (older population)
Where is your business based?
What were the first few steps you took to get your business up and running?
I started by offering free sessions to my students that participated in my Zumba Fitness classes. My students provided valuable feedback and helped me hone my skills.
What has been the most effective way of raising awareness of your business and getting new customers?
The most effective way has been participating in local events and using social media as a resource. The local events gave me the opportunity to showcase my skills and provided exposure. Being consistent on social media and engaging with my base has made a huge difference. If you want to be noticed, you must become your own marketing executive.
What have been your biggest challenges so far?
The biggest challenges that I have faced has been converting single use customers and offering too many “deals” to retain customers. Early on, I was determined to build my clientele and tried to accommodate everyone. I would reduce my rates if I noticed that the prospective client was hesitant. My schedule was insane and the return of investment was low.
How did you overcome these challenges?
My client retention rate improved once I explained the long term benefits to my clients. Before we begin a session, I meet with my client and explain the expected outcome based on their goals. The plan outlines the process and sets expectations. Using this approach allows the client to take ownership of their success and keeps us on target. Establishing a custom plan reinforced the value of what I offer and has eliminated the “deals”.
How do you keep motivated through difficult times?
Part of business is being aware that things are cyclical and it is not personal. I am a huge advocate for self care and meditation. I have a great tribe of friends that keep me focused and encouraged. I remind myself that the journey will not always be easy and that’s okay. Someone is waiting on what I provide and I need to get ready for that moment.
How do you distinguish yourself from your competitors?
My advantage is being mobile and working with my clients anywhere. For those that are uncomfortable with going to the gym, my service helps alleviate that fear while providing a great service. My primary focus is building a solid product and allowing the results speak for themselves.
What is the best advice you have received recently?
BE YOURSELF! Your authenticity, or lack thereof, will become apparent quickly. Your clients are buying into who you are. They’re looking for those that embody similar beliefs. Never change your core belief system in order to impress people.
What advice would you give to other students entrepreneurs?
Failure and disappointment are inevitable. Use those moments to refine your processes. With each disappointment, I have used it as an opportunity to improve my business.
What are your favorite business tools/resources and why?
PayPal, I can invoice my clients and receive payment in a timely manner.
What is a good article or book you have read recently?
“Crucial Conversations: Tools for Talking When Stakes are High” by Joseph Grenny, Kerry Patterson, Al Switzer, and Ron Patterson.
What are you currently learning about for your business or looking for help with?
My vision includes reaching clients across the county and abroad. My next goal is to add online content and develop an app for my business. I need help with understanding how to set up both features.
What are your goals for the next few months and how are you striving to achieve them?
- Begin my journey as a health/life coach, the goal is to be completed by the Fall. I’ve been accepted in a program and I’m waiting to start the first class.
- My other goal includes working on streaming my classes within 9 months.
What social media outlets do you use? List them below.